Waxing the City logo
Facial and body waxing

Investment

$310,774

Initial Franchise Fee

$42,500

Units

166

Growth Rate

+32.8%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Personal-Care Businesses
Founded 2003
Franchising Since 2010
Parent Company Purpose Brands
Leadership Tom Leverton, CEO
# of Employees at HQ 366

Units and Growth Chart

About Waxing the City

Waxing is a huge industry and it is not projected to go away any time soon. Waxing the City is a salon-style studio completely dedicated to body waxing. Waxing the City studios are all about superior training, customer service, and comfort.

Waxing the City was founded in 2003 and began franchising in 2010. It boasts over 100 U.S. franchises and is looking to continue to expand.

Clients may come back to their local Waxing the City for all their grooming needs. The company offers services for all skin types and waxing preferences. Some clients may ven create a subscription with the brands Club Orange to wax often.  

Why You May Want to Open a Waxing the City Franchise

Waxing the City offers exclusive products that work hand in hand with their services. The sale of these products may give the franchisee a second revenue stream and allow customers to spread the word about the brand. One thing that may make this franchise stand out from the rest is the wax itself. Waxing the City uses wax that's custom-made in Spain and France. The wax is supposed to not only remove the hair, but also soothe and comfort the skin.

The staff at Waxing the City locations typically undergo constant instruction, education, and certification. To become certified, the staff receives multiple days of hands-on training. After that, they can opt for additional training with chances for advancement.

What Might Make a Waxing the City Franchise a Good Choice?

To be part of the Waxing the City team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, or renewal fees. Franchisees may also need to meet the company's set liquid capital requirements. Waxing the City may offer financing assistance through third-party financial lenders for franchisees who need it. Waxing the City has also updated its financing process for anyone who already has a studio and wants to expand with the Waxing the City brand name.

Waxing the City has been ranked in Entrepreneur’s Franchise 500 multiple times in recent years. The ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

How To Open a Waxing the City Franchise

If you want to open a studio, you can start by submitting a franchise request form. If you are seen as a good fit for the brand, a franchise representative may reach out to you. If you are chosen to open a Waxing the City franchise, you will likely have support all along the way. 

Waxing the City will walk you through everything from picking a great location to designing an outstanding studio. Your franchise support should include a web-based franchise support center. This center may provide you with real-time news, an online operations manual, a training curriculum, and more. You can also use the center to participate in conference calls and educational webinars.

Investment Details

Initial Franchise Fee $42,500
Initial Investment $310,774 - $646,420
Net Worth Requirement $350,000
Cash Requirement $150,000
Royalty Fee 6%
Ad Royalty Fee 2%
Technology Fee $799/mo.
Term of Agreement 6 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 10% off franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
Classroom Training 24 hours

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 4-8
Are exclusive territories available? Yes

Ranking History

Waxing the City performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Waxing the City ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022