FREE Franchise Guide!
2024 Franchise 500 Rank
#165 Ranked #160 last year
See the Full List
Initial investment
$224K - $380K
Units as of 2023
360 Increase 3.7% over 3 years

In 1981, Jim Carpenter opened the first Wild Birds Unlimited with a small inheritance and a passion for backyard bird feeding. In 1983, he began franchising. To provide people with what they need to enjoy their own backyard bird feeding hobby, he made sure to sell only the best products. Over three decades later, the company still stands by selling quality and affordable bird food, nest boxes, bird feeders, and more at its stores.

For decades, Wild Birds Unlimited has aimed to bring together humans and nature under the same blue sky. With over 300 locations in the U.S. and more than 20 in Canada, the Wild Birds Unlimited name has become synonymous with backyard bird feeding.

Why You May Want to Start a Wild Birds Unlimited Franchise

Of course, you may want to consider opening a Wild Birds Unlimited if you are a person who shares the same hobby as the company's founder. But you may also want to consider the company's culture and values. Wild Birds Unlimited looks for hard-working, ethical individuals. They value diversity and environmentally sustainable products. They also support local bird and natural wildlife conservation groups and education. 

An ideal franchisee is enthusiastic and committed to excellence. They are also committed to helping their community and spreading the joy of backyard bird feeding—and franchisees typically love birds.

Wild Birds Unlimited will train franchisees in ways that the company has found to make a successful business and assign them a business coach for their first year in operation. The company will even provide franchisees with marketing and IT support.

What Might Make a Wild Birds Unlimited Franchise a Good Choice?

Outside of sitting comfortably in a niche market, Wild Birds Unlimited takes advantage of a large global hobby. Wild Birds Unlimited accepts online orders connected to franchisees' stores and has its own product line. This private merchandise line includes custom seed blends, feeders, and hardware. 

If you're interested in opening a Wild Birds Unlimited, make sure you can cover the initial startup fees, including the franchise fee. You'll also want to make sure you're ready for any additional ongoing fees. These fees will include royalty fees and advertising fees.

How Do You Open a Wild Birds Unlimited Franchise?

Location is a huge consideration. Try to locate high-traffic areas connected to malls or grocery stores. Being in a high-visibility location may also make your store more appealing. 

As you make your decision to franchise with Wild Birds Unlimited, make sure you take time to explore the opportunity. The company's discovery process will help you do this, too. Research the brand and your local area to see if a franchise would do well in your community. If you are in an area with other feed and seed stores, too much competition may not allow for the most possible growth.

Overall, if the company finds you a good fit, you can soon open your doors—and other people's doors—to the world of backyard bird feeding.

Find Your Perfect Franchise

Company Overview

About Wild Birds Unlimited

Industry Pets
Related Categories Pet Stores, Miscellaneous Retail Businesses
Founded 1981
Parent Company Wild Birds Unlimited Inc.
Leadership Paul Pickett, CDO/EVP of Franchising
Corporate Address 11711 N. College Ave., #146
Carmel, IN 46032
Social Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

Business Overview

Franchising Since 1983 (41 years)
# of employees at HQ 52
Where seeking

This company is offering new franchises in the following US states: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming

This company is offering new franchises in the following international regions: Canada

# of Units 360 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Wild Birds Unlimited franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$40,000
Initial Investment Information Circle
$224,373 - $379,957
Net Worth Requirement Information Circle
$400,000
Cash Requirement Information Circle
$40,000 - $50,000
Veteran Incentives Information Circle
15% off franchise fee
Royalty Fee Information Circle
4%
Ad Royalty Fee Information Circle
1%
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing Wild Birds Unlimited offers in-house financing to cover the following: franchise fee, startup costs, equipment, inventory
Third Party Financing Wild Birds Unlimited has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 45 hours
Classroom Training 74 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
# of employees required to run 2-4
Are exclusive territories available? Information Circle
Yes
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where Wild Birds Unlimited landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Wild Birds Unlimited ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Wild Birds Unlimited.

Buddy's Home Furnishings

description
Rent-to-own home furnishings, electronics, and appliances

ComForCare

description
Nonmedical home care

Fully Promoted

description
Branded products and marketing services

Original Basket Boutique, The

description
Gifts, gift baskets, corporate gifts

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Franchise

Put Your Design Skills to Work with a Decorating Den Interiors Franchise!

Discover the top benefits of owning a Decorating Den Interiors franchise, from extensive supplier access and supportive community to low overhead costs, perfect for creative entrepreneurs.

Franchise

This Franchise Type is the Perfect Blend of Flexibility and Profitability for Aspiring Entrepreneurs

Explore mobile franchising: a flexible, cost-effective business model offering diverse opportunities across industries with potential for high growth and direct customer engagement.

Franchise

Arby's Launched a Burger-Shaped Golf Driver for Father's Day — Here's How to Get One

This is the latest in a line of creative marketing campaigns from the brand.

Franchise

'Unpredictability in Various Forms' — How Franchisees Can Adapt and Protect Themselves From Election Year Uncertainty

Franchising can be both exciting and challenging, especially during times of unpredictability — like a U.S. presidential election year.

Franchise

Wildly Popular McDonald's Spinoff CosMc's Will Expand to 10 Locations This Year. Find Out Which Cities Will Get An Outpost.

CosMc's, which debuted in Illinois last year, has four locations and six more planned, including one in a new city.

Franchise

One State's Bipartisan Bill Will Change the Franchise Industry — And Boost Responsible Franchising

The legislation aims to make franchise relationships stronger by giving potential franchisees more information.

See more franchise content
Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022