Get All Access for $5/mo

Franchise of the Day: This Franchise Name Was Determined From a Coin Toss Years later, the this ice cream franchise has spread to nearly 50 countries.

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.


Embrace that sweet tooth with a scoop of Baskin-Robbins ice cream. With its parent company being Dunkin' Brands Group, it's no wonder this franchise earned the 29th spot in Entrepreneur's Franchise 500 listing.

The franchise itself has been around since the 1930s after Irvine "Irv" Robbins, a teenager at the time, started experimenting with different flavors while bored working at an ice cream shop.

Eventually, he and his brother-in-law, Burton "Burt" Baskin, got in on the business together after they pursued different ventures. For example, the number 31 was used at one of the first shops to encourage people to enjoy a different flavor each day of the month. After three years in business, there were six stores between them.

Once they joined forces, they reportedly flipped a coin to determine whose name would come first on the sign, which is how the name Baskin-Robbins came to be. By 1949, the brothers had more than 40 stores in Southern California.

Now the franchise has more than 1,000 ice cream flavors in 7,300 retail shops across nearly 50 countries.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.


Want to Be More Productive Than Ever? Treat Your Personal Life Like a Work Project.

It pays to emphasize efficiency and efficacy when managing personal time.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.