Franchise of the Day: This Franchise Name Was Determined From a Coin Toss Years later, the this ice cream franchise has spread to nearly 50 countries.

By Lindsay Friedman

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


Embrace that sweet tooth with a scoop of Baskin-Robbins ice cream. With its parent company being Dunkin' Brands Group, it's no wonder this franchise earned the 29th spot in Entrepreneur's Franchise 500 listing.

The franchise itself has been around since the 1930s after Irvine "Irv" Robbins, a teenager at the time, started experimenting with different flavors while bored working at an ice cream shop.

Eventually, he and his brother-in-law, Burton "Burt" Baskin, got in on the business together after they pursued different ventures. For example, the number 31 was used at one of the first shops to encourage people to enjoy a different flavor each day of the month. After three years in business, there were six stores between them.

Once they joined forces, they reportedly flipped a coin to determine whose name would come first on the sign, which is how the name Baskin-Robbins came to be. By 1949, the brothers had more than 40 stores in Southern California.

Now the franchise has more than 1,000 ice cream flavors in 7,300 retail shops across nearly 50 countries.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Growing a Business

The Top 2 Mistakes Founders Make That Hinder the Growth of Their Companies

Here are two of the biggest ways founders sabotage their own success — and how to fix it.


McDonald's Dives Into Anime Craze — And Flips Its Golden Arches— with WcDonald's Event

McDonald's celebrates anime culture with "WcDonalds," a unique, limited-time event featuring custom manga packaging and themed menu items.


Your Secrets Won't Stay Hidden For Long — Follow These 6 Ways to Help Protect Your Reputation

On the web, internal crises can turn into a five-alarm fire in a hurry. Knowing how to respond can go a long way toward limiting the damage and protecting your brand from long-term harm.

Business News

Warren Buffett's Annual Letter Reveals the Secrets and Lessons Behind $930 Billion Berkshire Hathaway

Buffett wrote about the company's unchanging investment rule and how his sister became "very rich."


The Top 5 Strategies for Overcoming Naysayers in Business

Here's how you can handle naysayers with resilience and poise.

Business News

In These U.S. Cities, Earning a $150,000 Salary Is Considered 'Lower Middle Class,' According to a New Report

A new study highlights the U.S. cities where your money stretches the least.