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- 2022 Franchise 500 Rank
#36 Ranked #38 last year
- Initial investment
$294K - $636K
- Units as of 2021
7,752 3% over 3 years
Here’s what you need to know if you’re interested in opening a Baskin-Robbins franchise.
Take a scoop of the sweet life with a Baskin-Robbins franchise!
Baskin-Robbins was founded in 1945 by Irv Robbins and Burt Baski and began franchising in 1948. The company is a well-known American chain of cake and ice-cream shops. The franchise operates under a "31 Flavors" slogan, representing different ice-cream flavors for every day of the month. It strives to bring both traditional and unique flavors to consumers through ice cream and frozen treats sold in its stores.
For more than 70 years, Irv and Burt have had the idea of creating 31+ flavors while everyone else is still selling strawberry, chocolate, and vanilla. Their creativity is no doubt part of the reason why Baskin-Robbins is a household name in the United States, with more than 2,500 franchised locations across the country. It is also a huge hit internationally, as it boasts over 5,300 franchises outside of the United States.
Why You May Want Start a Baskin-Robbins Franchise
If you have a passion for ice cream and frozen treats, you may feel comfortably cool with a Baskin-Robbins franchise. While food and business experience are not required, it may help you get used to the day-to-day operations of your location.
Baskin-Robbins may be ahead of other brands, giving off a vibe that franchisees may experience success with the company. Baskin-Robbins is a business that can be run year-round, as many people consume ice cream regardless of the season.
By starting a Baskin-Robbins franchise, you may be entitled to personalized support from company headquarters in Canton, Massachusetts. You'll likely have access to a comprehensive training program conducted by certified professional trainers that covers management systems, operations, and food safety practices.
Each Baskin-Robbins franchisee typically is offered a dedicated support manager who will attempt to help you locate the right location for a successful launch.
What Might Make a Baskin-Robbins Franchise a Good Choice?
To be part of the Baskin-Robbins franchise team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How to Open a Baskin-Robbins Franchise
To get started with the process of opening a Baskin-Robbins franchise, submit a franchise inquiry form. If you are seen as a good fit for the brand, you may be contacted by a franchise representative.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. Speak to existing franchisees and ask questions directed to the Baskin-Robbins franchise team. Additionally, research your local area to see how a Baskin-Robbins franchise would fit into your community. You may also want to speak to a financial planner and franchise attorney as you explore the brand and opportunity.
If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Baskin-Robbins franchise, and you can get started with an initial investment and relevant training.
Soon, you may melt away your worries and keep it cool with a Baskin-Robbins franchise!
- Franchising Since
- 1948 (74 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees worldwide.
- # of Units
- 7,752 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Baskin-Robbins franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $293,840 - $636,360
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- First-store franchise fee waived; 20% off franchise fee for up to four additional stores; $20,000 credit toward fees and costs for new franchisees purchasing an existing store
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 20 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Baskin-Robbins has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 35-40 hours
- Classroom Training
- 85-90 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in franchise ownership like Baskin-Robbins? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Baskin-Robbins landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Baskin-Robbins ranked on other franchise lists? Find out below.
Ranked #36 in 2022
Franchise 500 Ranking
Ranked #11 in 2022
Top Global Franchises
Ranked #9 in 2021
Top Franchises for Veterans
Ranked #6 in 2022
Top Franchises for Less Than $100,000
Ranked #1 in Ice Cream in 2021
Best of the Best
Ranked #1 in Ice Cream in 2022
Top Food Franchises
Ranked #1 in 2022
#1 in Frozen Desserts: Ice Cream Category
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