Initial Investment

LOW: $94,350
HIGH: $402,200

Change in Units

+2.9% +223 UNITS (1 Year)
+6.3% +483 UNITS (3 Years)

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Promoted Opportunities

Company Profile



Franchising Since

1948 (68 Years)

Corporate Address

130 Royall St. Canton, MA 02021


Nigel Travis

Parent Company

Dunkin' Brands

Ticker Symbol

About Baskin-Robbins

As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting by mixing fruit and candy into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born.

Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream, as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is part of Dunkin' Brands Inc., which also franchises Dunkin' Donuts. Dunkin' Brands Inc. is owned by a consortium of private equity companies: Bain Capital, The Carlyle Group and Thomas H. Lee Partners.


Financial Requirements

Initial Investment

$94,350 - $402,200

Net-worth Requirement


Liquid Cash Requirement


Ongoing Fees

Initial Franchise Fee


Ongoing Royalty Fee


Ad Royalty Fee


Financing Options

Veteran Incentives

First-store franchise fee waived; royalty fee reduced for first 5 years

Franchise 500® Rank History

Highest Rank: 13

Lowest Rank: 56

  • 2006 - 22
* Not all years were ranked

Units (Locations)

Where Seeking Franchisees:
Franchisor is seeking new franchise units worldwide.

Operations & Franchisor Support

Training at headquarters: 15 days

Ongoing Support
Toll-Free Line
Grand Opening
Field Operations

Marketing Support
Co-op Advertising
Ad Slicks
Regional Media
National Media

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The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.

Updated: August 24th, 2016

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Previous Years Rankings

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