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How Investing in This Unorthodox Business Strategy Can Produce Strategic Results Going against the grain of conventional thinking can often lead to significant business wins. At Anago Cleaning Systems, leaning into one factor during economic downturns has proven a sucessful long-term strategy.

By Adam Povlitz Edited by Carl Stoffers

Key Takeaways

  • Investing in salaried employees, particularly during challenging economic times, can significantly enhance employee loyalty and retention.
  • Allocating resources to hire and develop salaried marketing professionals can provide businesses with a strategic advantage.
  • The expertise of salaried marketing professionals in data analysis and customer engagement strategies is invaluable, especially during economic downturns.

Opinions expressed by Entrepreneur contributors are their own.

Many businesses often prioritize cost-cutting measures during economic uncertainty. However, one strategy entrepreneurs should consider during a recession is investing in their salaried employees. While this may seem counterintuitive at first, there are several reasons why this can be a strategic move for businesses looking to survive and thrive in challenging economic times.

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Loyalty and retention

First and foremost, investing in salaried employees can lead to increased loyalty and retention. During a recession, employees may feel anxious about job security and may be tempted to leave for greener pastures. By investing in their development and well-being, entrepreneurs can show their commitment to their employees and create a more engaged and motivated workforce. This can lead to higher retention rates, ultimately saving the company money in the long run by reducing turnover and recruitment expenses.

Additionally, investing in salaried employees can lead to increased productivity and efficiency. Employees who feel valued are likelier to go above and beyond in their work and strive for excellence. This results in higher quality output, faster turnaround times, and a more competitive edge for the business.

Furthermore, investing in salaried employees can positively impact the company's reputation and brand. Customers and clients are more inclined to trust and support businesses that treat their employees well and prioritize their well-being. Maintaining a solid and positive reputation in a recession is crucial for attracting and retaining customers, potential investors, and partners.

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Long term success

Of course, investing in salaried employees does come with a cost. However, entrepreneurs should consider this an investment in their business's long-term success and sustainability. By prioritizing the well-being and development of their employees, organizations won't simply survive a recession but also emerge more resilient on the other side.

Investing in salaried employees during a recession should be a leading strategy for entrepreneurs navigating challenging economic times. During the most recent and ongoing economic volatility – and even during the pandemic – many companies laid off employees and stopped hiring. At Anago, we did the opposite, adding ten mid-to-senior level positions, including four executive and leadership team members (Chief Strategy Officer, Chief Operations Officer, VP of Marketing, and IT Director). We allocated 80% of new hires to sales and marketing and the remaining 20% to operations.

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During a recession

Investing in salaried marketing professionals during a recession can be a powerful strategy for entrepreneurs navigating challenging economic times. Marketing is critical for businesses, as it drives customer acquisition, retention, and overall business growth. Here are a few reasons why investing in salaried marketing professionals can be a wise move during a recession:

  • Strategic positioning: During a recession, businesses often face increased competition and tighter budgets. Investing in salaried marketing professionals can help enterprises to strategically position themselves in the market, differentiate their brand, and effectively communicate their value proposition to customers. This can give businesses a competitive edge.
  • Adaptability and agility: The marketing landscape constantly evolves, with new trends, technologies, and consumer behaviors continually emerging. By investing in salaried marketing professionals, businesses can build a team that is agile, adaptable, and equipped to pivot quickly in response to changing market conditions. This can be especially important during a recession when businesses must be agile and responsive to shifts in consumer behavior and economic trends.
  • Data-driven decision-making: In today's digital age, data is king. Salaried marketers have the skills and expertise to collect, analyze, and interpret data to make informed marketing decisions. By investing in a team of skilled marketing experts, businesses can leverage data-driven insights to optimize marketing campaigns, allocate resources effectively, and maximize ROI. This can be crucial during a recession, when every marketing dollar counts, and organizations need to ensure that their efforts are generating results.
  • Brand building and customer loyalty: In uncertain times, maintaining a solid brand and fostering customer loyalty can be vital to sustaining business growth. Salaried marketing professionals can help businesses build and reinforce their brand identity, create engaging and memorable customer experiences, and cultivate long-lasting customer relationships.

Investing in salaried marketing professionals during a recession can be a strategic move for entrepreneurs looking to drive business growth, stand out in the market, and develop long-term customer relationships. Businesses can position themselves for success during a recession and beyond by building a team of skilled and dedicated marketers. Investing in salaried marketing professionals is not just an expense but an asset that can yield significant returns for organizations in the long run.

Adam Povlitz

Entrepreneur Leadership Network® Contributor

Chief Executive Officer & President of Anago Cleaning Systems

Adam Povlitz is CEO and president of Anago Cleaning Systems, one of the world’s leading franchised commercial cleaning companies, and a leader in technological advances relating to business operations and facilities services with over 1,800 franchisees across North America.

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