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- 2022 Franchise 500 Rank
#83 Ranked #81 last year
- Initial investment
$116K - $142K
- Units as of 2022
620 6.3% over 3 years
Here’s what you need to know if you’re interested in opening a Lawn Doctor franchise.
Lawn Doctor was founded in 1967 by Tony Giordano and Bob Magda. It began franchising the same year. Throughout its over 50 years of existence, Lawn Doctor has established itself as a leader in the lawn care industry, with nearly 600 franchise locations across the U.S. The brand has sought to gain a consistent edge through their ability to provide quality services to consumers on a national level, provide innovative technology, and expand and develop the industry.
Lawn Doctor specializes in habitual lawn care solutions for business and residential consumers. They offer weed control, shrub care, lawn mower maintenance, commercial lawn care, and lawn pest control. Lush, well-maintained lawns provide an ideal place to play and relax, but they also enrich the environment and raise property values.
Why You May Want to Start a Lawn Doctor Franchise
Lawn Doctor focuses on quality lawn care and fits best with those seeking to provide excellent customer service. This opportunity appeals to many people, but it is especially attractive for those seeking a family business. There is a significant opportunity to work with a spouse or adult children, and many franchisees pass their business down to their children or other family members.
Consistently over the years, Lawn Doctor has been ranked in Entrepreneur’s Franchise 500 based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
What Might Make Lawn Doctor a Good Choice?
Offering three tiers of ownership, Lawn Doctor is an excellent fit for a franchisee looking to manage a single territory, multiple territories, or an “empire.” The business model allows a franchisee’s business to grow with their personal goals. The company is committed to continual improvement and focuses on customer conversion and retention. They seek ways to streamline their systems to make operations easier.
Lawn Doctor is considered to be a fairly low investment franchise opportunity. There is limited equipment, infrastructure, and staffing requirements and no retail location to build. However, franchisees will need to meet the company's set net worth and liquid capital requirements. You should be prepared for an initial investment made up of a franchise fee and other startup costs. Ongoing fees in the form of advertising fees and royalty fees will also be present.
Lawn Doctor may offer financing of up to half the startup costs for qualified candidates. They have also partnered with third-party sources to help franchisees cover costs associated with equipment, inventory, and payroll. Additional discounts may be available to veterans, first responders, and members of minority groups.
How Do You Open a Lawn Doctor Franchise?
The length of time required to start your Lawn Doctor franchise can vary based on your goals, but typically enter the multi-month range. During this time, you will have ample opportunity to speak with fellow franchisees and tap into the Lawn Doctor network for ideas and support in how to best launch your business. This group tends to be well-connected.
Lawn Doctor has significant initial and ongoing support for franchisees. At the onset, you’ll attend a multi-week training program at company headquarters in Holmdel, New Jersey to learn everything from marketing to agronomy. You will also receive support to develop an operating plan before you open. For a few years after opening, you’ll receive regular on-site visits from your regional business consultant to aid in achieving optimal growth and performance.
About Lawn Doctor
- Franchising Since
- 1967 (55 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming
- # of Units
- 620 (as of 2022)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Lawn Doctor franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $116,465 - $141,815
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $10,000 off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- In-House Financing
- Lawn Doctor offers in-house financing to cover the following: franchise fee, startup costs, equipment, accounts receivable
- Third Party Financing
- Lawn Doctor has relationships with third-party sources which offer financing to cover the following: equipment, inventory, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- Classroom Training
- 56-61 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesRegional AdvertisingMarketing Planning & SupportSocial MediaSEOWebsite DevelopmentEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Lawn Doctor landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Lawn Doctor ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse more franchises that are similar to Lawn Doctor.
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