NaturaLawn of America

NaturaLawn of America

Organic-based lawn care
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2021 Franchise 500 Rank
N/R Ranked #242 last year
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Initial investment
$48K - $113K
Units as of 2020
91 7.1% over 3 years

Company Overview

Beecher Smith and Philip Catron launched NaturaLawn of America in 1987. The company uses organic-based fertilization in conjunction with an integrated pest management program.

Since franchising began in 1989, the company has grown to serve more than 80,000 customers in 25 states.

About NaturaLawn of America

Industry
Maintenance
Related Categories
Lawn & Tree Care
Founded
1987
Parent Company
NaturaLawn of America
Leadership
Philip E. Catron, President

Franchising Overview

Franchising Since
1989 (32 years)
# of employees at HQ
25
# of Units
91 (as of 2020)

Franchisor Information

Corporate Address
1 E. Church St.
Frederick, MD 21701

Information for Franchisees

Here’s what you need to know if you’re interested in opening a NaturaLawn of America franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$9,500 - $29,500
Initial Investment
$47,500 - $112,650
Net Worth Requirement
$150,000
Cash Requirement
$75,000 - $125,000
Veteran Incentives
$10,000 off franchise fee
Royalty Fee
7-9%
Term of Agreement
5 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
NaturaLawn of America has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
51-90 hours
Classroom Training
24-40 hours
Additional Training
At regional location
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Marketing Planning & Support
Social Media
SEO
Website Development
Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
2-6
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where NaturaLawn of America landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where NaturaLawn of America ranked on other franchise lists? Find out below.

Ranked #83

Top Franchises for Less Than $150,000

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021