NaturaLawn of America

Organic-based lawn care
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Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$58K - $123K
Units as of 2023
98 Increase 6.5% over 3 years

NaturaLawn of America began its operation in 1987 as an organic-based lawn care company. In 1989, the company began to franchise. NaturaLawn of America deploys organic-based fertilization together with an integrated pest management system. Its natural lawn care system comprises a proprietary line of organic lawn care products and offers business opportunities to franchisees. 

Beecher Smith and Philip Catron are the founders of NaturaLawn of America. Removing the use of pesticides and chemical treatments on lawns, NaturaLawn of America's approach keeps the lawn's soil in a good state and uses natural pest prevention methods. NaturaLawn of America has over 80 franchise locations in more than 20 states, providing services to over 93,000 customers. 

What You May Want to Start a NaturaLawn of America Franchise

NaturaLawn of America provides franchisees with extensive classroom and field training, proprietary natural organic-based fertilizers, technical expertise, on-site field training, marketing, promotional materials, and national buying programs, among others.

Franchisees may also receive more business opportunities by offering mosquito and tick control services to customers under the Mosquito Ranger and Tick Ranger brand, which is part of the NaturaLawn of America family. 

As you make your decision concerning whether to franchise with NaturaLawn of America, make sure you take time to explore the opportunity. Research NaturaLawn of America and your local area to see if a franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

What Might Make a NaturaLawn of America a Good Choice?

Franchisees will want to make sure they have enough capital available to cover potential franchise fees. Fees will include a franchise fee and royalty fees. An initial investment range may help to pay for equipment, employees, payroll, etc. Franchisees may also need to meet the terms of a NaturaLawn of America set liquid capital and net worth threshold.

Franchisees may receive over 50 hours of on the job training to get used to the NaturaLawn of America business. Franchisees will also receive intensive classroom training. 

Each franchise is given an exclusive, protected territory that is typically between 50,000 to 70,000 single-family homes to service. Franchisees benefit from high customer retention, as the average customer remains in business with NaturaLawn of America for over six years, with 85% of customers continuing their service each year. Customers report that they love that their weed-free lawns are green and free of chemicals. 

How Do You Open a NaturaLawn of America Franchise?

Potential franchisees can inquire about franchising with NaturaLawn of America. After the initial inquiry, a franchise representative may share the company Franchise Disclosure Document and more about the franchise opportunity. 

An ideal franchisee for NaturaLawn of America is someone who has previous sales and/or management experience. Extensive entrepreneurial experience and a desire and dedication to customers are also ideal for candidates.

If you are chosen to move forward with NaturaLawn of America, you may visit company headquarters in Frederick, Maryland to learn more about the opportunity and see a franchise in action. If a franchise is awarded, an opening date will be set, and training can begin. 

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Company Overview

About NaturaLawn of America

Industry Maintenance
Related Categories Lawn & Tree Care
Founded 1987
Parent Company NaturaLawn of America
Leadership Philip E. Catron, President
Corporate Address 1 E. Church St.
Frederick, MD 21701
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 1989 (35 years)
# of employees at HQ 40
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Canada

# of Units 98 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a NaturaLawn of America franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$9,500 - $29,500
Initial Investment Information Circle
$57,500 - $122,650
Net Worth Requirement Information Circle
Cash Requirement Information Circle
$100,000 - $150,000
Veteran Incentives Information Circle
$10,000 off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing NaturaLawn of America has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 51-90 hours
Classroom Training 24-40 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 2-6
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where NaturaLawn of America landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022