Sonic Drive-In
#4 Franchise 500| Burgers, hot dogs, chicken sandwiches, breakfast, ice cream, beverages

About
Founded

1953

Franchising Since

1959 (61 Years)

Corporate Address

300 Johnny Bench Dr.
Oklahoma City, OK 73104

Leadership

Claudia San Pedro, President

Parent Company

Inspire Brands

Financial Requirements
Initial Investment

$1,242,200 - $3,537,700

Net-worth Requirement

$1,000,000 - $2,000,000

Liquid Cash Requirement

$500,000 - $1,000,000

Ongoing Fees
Initial Franchise Fee

$45,000 - $45,000

Ongoing Royalty Fee

2-5%

Ad Royalty Fee

0.9%

Financing Options

Sonic Drive-In has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Support Options
Ongoing Support

Purchasing Co-ops

Newsletter

Meetings/Conventions

Toll-Free Line

Grand Opening

Online Support

Security/Safety Procedures

Field Operations

Franchisee Intranet Platform

Marketing Support

Co-op Advertising

Ad Templates

National Media

Regional Advertising

Social media

SEO

Email marketing

Loyalty program/app

On-The-Job Training:

400 hours

Classroom Training:

24 hours

Additional Training:

At existing franchise location

Number of Employees Required to Run:

25

Sonic Drive-In is ranked #4 in the Franchise 500!
Bio
Sonic first opened in 1953 as Top Hat Drive-In in Shawnee, Oklahoma, with Troy Smith Sr. at the helm. He later partnered with Charlie Pappe and they began franchising in 1959 under the Sonic Drive-In name. Sonic's car-hops deliver burger, hot dogs, chicken sandwiches, tater tots, onion rings, fries, drinks, desserts and breakfast to customers.
Cost
Initial Investment: Low - $1,242,200 High - $3,537,700
Units
+0.3%+12 UNITS (1 Year) +2.1%+74 UNITS (3 Years)

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units worldwide.

Franchise Articles

I Tried Burger King's New Veggie Burger in Mexico. Here's What Happened.

The fast food company in partnership with Unilever's The Vegetarian Butcher introduced the Whopper Vegetal.

Focus on These KPIs for Franchise Success

A close look at some of the most important metrics you should consider.

Lockdowns Hit Schools, but Maple Bear Not Only Survived - It Grew

The key has been adapting to the circumstances.

... Are We Really All on the Same Page About Passing Down the Family Business?

Set up structures in advance and communicate clearly so things don't get awkward later.

Busting the Myths of Franchising

It's important to balance challenges with something personally meaningful.

Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.
Updated: October 18th, 2020