Get All Access for $5/mo

Tesla's Co-Founder Thinks He Has a $3.5 Billion Solution to Our Battery Shortage Known as Elon Musk's former right-hand man, JB Straubel is opening up an EV battery recycling plant in the heart of the 'Battery Belt.'

By Jonathan Small

Redwood Materials announced today that it will break ground on a new EV battery recycling plant in the heart of the "Battery Belt," just outside Charleston, South Carolina.

The $3.5 billion campus, the company's second, will take old batteries, break them down to their basic metals (such as nickel, copper, cobalt, and lithium) and then rebuild them into cathode and anode products, the most critical and expensive components in an EV. The plant will sit on 600 acres and create more than 1,500 jobs, according to a statement from the company.

Redwood's founder, JB Straubel, was a co-founder and CTO at Tesla, where he was known as Elon Musk's right-hand man. Considered an engineering genius, Straubel developed Tesla's charging network and its first battery plant.

Now he's turning his attention to recycling batteries for EVs, which he says is critical to powering the energy transition from fossil fuels to electricity without causing destructive climate change.

Related: Electric Cars Keep Bursting Into Flames In Florida

Why recycling? Why in the U.S.?

We need massive quantities of batteries to power a global energy transition, but to produce them at scale we need to mine more metals like lithium than the earth can supply. In addition, most anode and cathode components are not produced in the U.S., so battery cell manufacturers have to source them through 50,000+ mile global supply chain estimated to cost more than $150 billion by 2030.

In response to this demand, a new battery manufacturing corridor from Michigan to Georgia has sprung up over the last few years called the "Battery Belt." Companies such as BlueOval SK, which is owned by Ford and SK On of South Korea, and Ultium Cells, which is owned by General Motors and LG Energy Solutions of South Korea, recently opened plants.

Adding to the financial incentive, The Inflation Reduction Act of 2022 requires batteries to have at least 40 percent of materials sourced from North America or a US trading partner to be eligible for a billions of dollars in federal loans and tax credits.

"Localizing the production of critical battery components and ensuring these materials are recycled is the only way to drive down costs, emissions, and geopolitical risks while meeting U.S. battery and electrification demand," said Redwood Materials in a press release.

have been extracted in all of human history. U.S. companies have started planning huge new battery factories, but Straubel thinks we won't have enough materials to supply them, not to mention that nearly all the world's facilities to process those materials are in Asia, meaning they will have travel 10,000 miles before we can use them. To that end, Redwood Materials is building a gargantuan facility outside Reno, which will process new minerals, recycled batteries, and manufacturing scrap into enough copper foil and powdery, mineral-rich cathode active material to build batteries for about 1 million electric cars a year by 2025. To completely transition the U.S. to electric vehicles, we'll need about 10 facilities of that size, with mining operations on an unheard-of scale to supply them. But once more old batteries start being retired, Straubel says, his facilities will switch to pure recycling, creating a closed, clean system in which we reuse minerals in one battery generation after another, forever.

Jonathan Small

Entrepreneur Staff

Founder, Strike Fire Productions

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.