📺 Stream EntrepreneurTV for Free 📺

The Key Ingredient Companies Miss Trying to Be Energy Efficient Safeguarding your company's cybersecurity can make a big difference.

By Ryan Kh

entrepreneur daily

This story originally appeared on blue & green tomorrow

Sustainability and green initiatives have grown in importance for businesses in recent years. Although firms are implementing many eco-friendly activities and policies, there is increasing pressure to take positive steps regarding technology and IT equipment.

Sustainability reports are considered the norm in many companies. With new patterns of remote or hybrid working, green companies, however, strive to do more by sourcing eco-friendly products, identifying energy-efficient equipment (and processes), and investing in renewable energy.

But online security is another significant area that many organizations miss.

As companies expand and become more collaborative and connected through technology, their critical systems must stay secure. Can this strategy truly be considered energy-efficient?

Related: A Job in This Industry Is Not Only In Demand in 2023 — Our Future Depends on It

How much energy your technology drains

Energy consumption by IT equipment, computers, servers, and thousands of other IoT (Internet of Things) devices is notoriously lacking in measurable data. A whitepaper by The Shift Project summarized that digital technologies are essential in the global effort to end dependence on fossil fuels. But the energy impact of this growing use could cause a 'net increase' in sectors' carbon footprint.

It's almost impossible to estimate every device's usage as it pertains to a company's energy-preservation efforts. Even more challenging is the challenge of estimating the electricity consumed in securing devices, networks, and systems. In addition, you will also need to calculate the energy costs in protecting a business' IT equipment from cyber-attacks.

Tech experts will usually be the first to highlight how energy-efficient modern digital devices and systems are within a company. Meanwhile, there is a counterargument that argues that the IT industry's share of energy use is steep, producing total emission levels similar to that of global transport.

Despite the evidence that IT and cybersecurity cannot be considered 100% green and renewable, it's only fair to applaud the industry's efforts at finding renewable sources to use. Modern digital technology can optimize how more energy-intensive activities can be conducted.

Safeguarding your cybersecurity

It's easy to overlook the amount of energy used when using essential devices, appliances, and systems every day, whether for work, school, or personal enjoyment.

All of these everyday devices emit energy, including mobile phones, computers, boilers, washing machines, lights or heating systems, and the reality is, all of these devices are necessary. These devices' adequate and appropriate protection is also crucial and fundamental for their successful operation and synchronicity.

The risk of cyber threats has only grown in scale and severity over the years. Cyberthreats range from financial crime, ransomware, DDoS (distributed denial of service), and malware to hacking secure networks and systems to gain access to sensitive information.

The threat landscape remains volatile for companies across all industries, and, ironically, the energy industry is particularly susceptible. Cybercriminals may be financially, economically, or politically motivated, with attacks severely disrupting activities. Not just daily activities and operations, but long-term strategic ones, too.

Recently the cybersecurity firm Redscan surveyed 180 CFOs, CEOs, and other financial executives worldwide about cybersecurity. The results showed an 'overconfidence' around cyber risks, according to Mark Nicholls, Chief Research Officer of Redscan.

"Almost 87% of the surveyed executives expressed this confidence, yet 61% of them had suffered at least three significant cyber incidents in the previous 18 months," he said.

Companies that are taking steps to improve global energy efficiency might be severely stunted if they do not implement proper security controls to protect networks and infrastructure.

Simply ignoring cybersecurity is not an option, so what can businesses do to make sure this requirement is addressed in a way that doesn't prohibit their energy preservation?

Enhancing energy efficiency through tech

Investing in environmentally friendly technology is one of the most effective ways a business can save more energy. This can range from small changes such as LED lighting, green switches, and smart heating controls to large-scale systems like wind turbines, solar panels, geothermal heating, or water conservation plans.

Establishing widespread use of energy-efficient technologies requires companies to be mindful of future cyber needs. Building owners will likely need to upgrade IT infrastructure to accommodate modern safeguarding, so they must be supported to ensure all changes are handled with excellent care and consideration for preserving energy.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.


AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.


This Leadership Technique is the Secret to Optimal Team Performance

Through my experience in business, I've found one particular leadership technique that works better than others.


7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.