12 Essential Tips for Growing Your Business

Want to make more money? These strategies will help you exceed your revenue goals.

learn more about Chris Porteous

By Chris Porteous

Ezra Bailey | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

Having your business turn into a success is hard work, and you need to adapt to the times while organizing things as you go. There are several actions you can do to help your business increase its revenue. Making sure each area of your company gets attention is crucial to ensure small things don't fall by the wayside.

Related: 7 Growth-Mindset Principles

As a business owner, you may feel as though you're juggling a hundred things at once. This is because you have to wear a lot of different hats when managing their company. They need to check possible ways of improving their daily operations.

1. Build your website

Having a user-friendly site that's up to date is a vital part of growing your company. A website design that's modern and functional will keep your enterprise moving forward. In today's competitive market, having a presence is not enough. An optimized and well-designed site can help your business generate new leads and provide a 30% or greater increase in your overall conversion rate. Reward customers for visiting your online space through promotional offers and discount deals.

2. Know your competition

Knowing what your competitors are doing is a great way to improve how you're operating. You might be able to learn something from them. Strategies they've been using for years will be new to you and may offer a great payoff.

Related: Why Being Resilient Is the First Step to Growth

3. Value creativity

Standing out from your competitors is an essential step in growing any enterprise. Be open to any new ideas and remember that creative solutions can come from a lot of places. You can do innovative things like hosting events to promote new products you have.

4. Provide great service

Customer service is something that can either make or break a business. If a client feels heard and acknowledged, chances are they'll stay loyal. You need to make a point of going the extra mile, increasing the likelihood that clients will refer you.

5. Understand your customer

Your consumers are the core of your company. They're the lifeblood of any industry, and that's why you need to make sure you know what they want and need. Make use of consumer feedback to improve how you deal with your client base.

6. Get a grip on social media

Promoting your business using social media platforms can increase your customer reach and allow you to gain information from them. Tracking what consumers are saying about your company online gives you an invaluable insight into their experience. It also provides you with a great place to advertise to potential clients.

7. Develop an email list

A quick and effective way to reach a vast amount of clients is through an email list. This requires you to have a funnel through which to generate leads. Ensure that your sales department understands the importance of sourcing these and turning them into active clients.

Related: Easy Tips for Building a Powerful Email List

8. Expand your network

We all know the phrase "it's not what you know, but rather who you know." Networking is a great way to expand your professional relationships and gain insight into how others in the market are coping. It will also allow you to potentially meet investors that can improve the health of your enterprise.

9. Amp up your exposure

No one will work with you if they don't know your company exists, so increasing your visibility is crucial. Optimizing your SEOs will increase the likelihood that you'll show up on one of the first pages of an internet search. If you're operating from a physical location, make sure it's visible on apps like Google Maps so consumers can find you.

10. Nurture supplier relationships

Your suppliers are an essential part of your enterprise. If you maintain a good relationship with them, they'll be more likely to help you out if problems arise in the future. Try to make sure the exchanges are mutually beneficial and don't be late with your payments.

11. Focus on training your staff

Having a competent team in place will help you delegate responsibilities and build your enterprise into a success. Improving your employee's sense of importance within the company will give them more incentive to work hard and do their best. Provide them with opportunities to get training and improve their knowledge base for a more rounded experience

12. Know your finances

Understanding the financial health of your company is essential to have a healthier bottom line. It's good to keep track of the business's debt so that you know what choices you can make for your company's future.

Keeping your enterprise going through tough times can be difficult, but it can be done if you're willing to put in the work. Your company can always stand to adapt to innovations in the market.

Ensure you have a website and are present on social media, create email lists to generate leads. Check out what your competition is doing, learn from them, but stand out. Nurture your relationships with your suppliers, employees, and clients. Putting in the extra time now will help you reap the rewards in the future

Chris Porteous

Entrepreneur Leadership Network Contributor

High Performance Growth Marketer

Chris Porteous is CEO of SearchEye, which offers unbundled digital marketing projects for clients and agencies across the globe.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

Gen Z Loves the Toyota Camry. Here's What Car Brands Boomers Love Most

S&P Global Mobility provides data on what types of each age group likes the most, based on car registration.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.


How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.