3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising

Are you optimizing your email campaigns?

learn more about James McKinney

By James McKinney •

Opinions expressed by Entrepreneur contributors are their own.

In this video, James McKinney sits down with Thomas Fairey, the founder of Stakester, to break down three important lessons you can learn to improve your cold email outreach. It's fairly (no pun intended) simple:

  1. Make it interesting.
  2. Make it credible.
  3. Offer a clear call to action.

You can listen to the complete interview here.

Related: What You Need to Understand Your Customer
James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

Related Topics

Marketing Email Newsletters Email Marketing

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
Ben Higgins Talks Overcoming Insecurity, Finding Purpose and Juggling Multiple Business Ventures
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.
Know Before You Buy: These Are the Costs Associated With Purchasing and Operating a Franchise

Most Popular

See all
Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

By Don Weber

Business News

A Retired Teacher and Her Daughter Were Scammed Out of $200,000 Over Email: 'I'm 69 Years Old and Now I'm Broke and Homeless'

The mother-daughter duo was in the process of buying a townhouse when their email chain with the title company was hacked.

By Sam Silverman

Business News

Twitter's PR Department Is Now Automatically Replying With a Poop Emoji

Musk's ongoing battle against the media seems to have taken a rather undignified turn.

By Emily Rella

Leadership

Your Workplace Habits Need a Good Spring Cleaning, Too. Here Are 5 Steps to Get Started.

When was the last time you did a good spring cleaning on some of your unhelpful repetitive behaviors at work?

By Kristel Bauer

By Miriam Warren

Leadership

How Great Entrepreneurs Find Ways to Win During Economic Downturns

Recessions are an opportunity to recalibrate and make great strides in your business while others are unprepared to brave the challenges. Here's how great entrepreneurs can set themselves up for success despite economic uncertainty.

By Chad Willardson