You can be on Entrepreneur’s cover!

3 Ways to Attract the Customers You Deserve How to be the go-to problem-solver for your desired target market.

By Ivan Misner

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

If you've yet to read 2020's, The Connector Effect by Dr. Ivan Misner, Graham Weihmiller and Robert Skrob (or the current podcast it spawned), below is a crash course on all that these networking gurus preach when it comes to corralling the ideal customer.

For starters — and within two minutes, tops — write a response to each of the below questions or requests. Don't overthink your answers and know that the more you treat this as a lightning-round style exercise, the more you'll get out of it.

Describe your ideal customer

Many would-be marketers fail because they never define a target client. Instead, they use words like "everybody" or "anybody." Defining a target market gives referral partners a mental picture of the best customer to refer to you.

Answer the following if your clients are consumers:

  1. Think of a person who is already a great customer for you: what area do they live in?
  2. What is their family status and profession?
  3. How does their household income compare with the average?
  4. What are they planning, bragging or complaining about?

If your clients are other businesses, answer these questions:

  1. Think of a company that is already a great customer for you: What line of business is that customer in?
  2. What's the approximate size?
  3. Who makes the buying decisions for your product or service?
  4. What's the problem they are trying to solve when buying your product?

By being specific you are serving your chapter members by giving them a clear idea of your ideal patron. The more detailed you are, the more effective they will be in finding those referrals for you.

Related: I Started a Business, Now What? 4 Tips to Maintain Success.

What problems are you solving for these assets?

Too many business people talk about their products and services. This sounds self-serving but, in actuality, talking about the problems you solve makes you into a giver who attracts customers.

  1. List at least three problems your good customer has that makes them ideal for your business.
  2. What is the worst thing that could possibly happen to your clients if their problems aren't solved?
  3. What is the best thing that can happen once their problems are solved?
  4. Do you have success stories to illustrate how you help your customers? (Client testimonials are a great way to give your network a clearer idea of what exactly you deliver and they demonstrate that your group members can trust you to deliver what you promise.)

Related: 4 Steps to Become a Data-Driven Business

Perfect your presentation

Now let's pull the above information into a brief presentation.

Here are the three elements of the perfect business introduction:

  1. State your professional classification.
  2. Tell a brief story about a problem you solved for a customer.
  3. Request a referral – who do you know who is [insert target customer] who suffers from the issue you corrected. Be specific!

Once you learn how to create these presentations for your business, you can use this skill for any club, charity or campaign you lead.

Related: What Brands Need to Know About Social Commerce

Ivan Misner

Entrepreneur Leadership Network® VIP

Bestselling Author

Dr. Ivan Misner is a New York Times bestselling author and co-author of the bestselling book, Networking Like a Pro (Entrepreneur Press 2017). He is also the founder and chief visionary officer of BNI, the world's largest referral marketing and networking organization.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Starting a Business

4 Common Mistakes That Will Spell Doom Your Ecommerce Business

It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here are the four most common mistakes people make that you should avoid when starting an ecommerce business.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business News

This Futuristic Wearable Smartphone Alternative Projects a Screen on Your Palm — And It's Now Widely Available

Humane's Ai Pin fastens magnetically to clothing and becomes a voice-activated AI assistant that can make calls, send texts, take notes, and find answers to complex questions.