4-Step Guide to Creating Great Marketing Videos Video can massively improve sales, but only if you do it right.
By Ben Angel
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Ben Angel describes the four steps you need to take to improve your video marketing strategy and make more sales.
For example, you can make a much bigger profit by finding complementary pieces or products you can offer at the time of checkout. Think of a pizza restaurant -- you often don't just buy the pizza, you buy a soft drink and a dessert to go along with it. That makes your purchase significantly more expensive -- and profitable for the business -- than it would be otherwise.
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Related: The 5 Biggest Marketing Mistakes and How to Avoid Them
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