Get All Access for $5/mo

5-Minute Mentor: How Do I Generate Leads Without Annoying People? Here's how to test your idea and bring it to market in an impactful way.

By Terry Rice

"Generating leads really comes down to one thing: being human." So says Terry Rice, a business development consultant and contributor at Entrepreneur. "And by that I mean when you are interacting with people online, don't just treat them as a potential partner or client — you want to be someone who's connected to them and cares about them in a genuine way."

In this week's episode of 5-Minute Mentor, Terry talks with Lindy Bostrom, founder of Bostrom Graphics, which develops branding for small to medium-sized companies looking to attract more business. Over the course of their conversation, Terry breaks down strategies and tactics for Lindy and any other entrepreneur looking for effective and efficient ways to generate more leads without feeling too pushy or spammy.

  • Attracting leads without feeling like you are bothering people
  • Creating content that attracts users who need your services
  • Marketing through newsletters
  • Using social media to make meaningful connections

Watch the above video to hear Terry's top tips — all delivered in just five minutes — and try them out to give your lead generation efforts a boost.

Terry Rice

Entrepreneur Staff

Business Development Expert-in-Residence

Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and Managing Director of Growth & Partnerships at Good People Digital; an agency that provides marketing and monetization solutions for entrepreneurs. He writes a newsletter about how to build your business and personal resilience and personal brand in just 5 minutes per week and created a revenue optimization checklist to help you multiply your income potential. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from 5-Minute Mentor

5-Minute Mentor: How Do I Get My Products In Front of Customers Online?

5-Minute Mentor: How Do I Generate Leads Without Annoying People?

5-Minute Mentor: Is My Idea Ready to Be a Business?

Is Staying Remote the Best Thing for Your Business?

Fundraising

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

On the season 12 finale of "Entrepreneur Elevator Pitch," contestants teach investors to look at ordinary things in a whole new way.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Personal Finance

This Candlestick Trading Masterclass Can Help You Unlock Passive Income for Your Business

Learn what it takes to make smart investments in the stock market.

Franchise

These Are the Top New and Emerging Franchises of 2024 — And You Can Start One for Less Than $5,000

We evaluated new and emerging brands based on the same rigorous criteria used in the Franchise 500 process, analyzing more than 150 data points.

Business News

Barbara Corcoran Says the Best Entrepreneurs Are Good at This One Thing

Real estate entrepreneur and investor Barbara Corcoran says a few key traits prove effective when starting a business. Here's her top pick.

Side Hustle

At Age 15, He Used Facebook Marketplace to Start a Side Hustle — Then It Became Something Much Bigger: 'Raised Over $1.6 Million'

Dylan Zajac, now a 21-year-old senior at Babson College, wanted to bridge the digital divide.