Get All Access for $5/mo

5-Minute Mentor: How Do I Get My Products In Front of Customers Online? Here's how to incorporate e-commerce into your existing brick-and-mortar sales.

By Terry Rice

"Success leaves clues." Terry Rice, a business development consultant and writer for Entrepreneur magazine, is not channeling Sherlock Holmes — he's offering a surefire method for newbies in the business game to unlock success. "Jot down the names of competitors and similar companies and see how they are making it happen. Look how they use social media, find out who they are partnering with. Then put your own spin on those methods that are proven to work."

In this week's episode of 5-Minute Mentor, Terry talks with Julia Cuthbertson, co-founder of Las Chingonas Imports, a Brooklyn-based company that imports high-end Mezcal from Mexico. Julia and her co-founder Tiffany Collings launched their company with two products a year and a half ago, and are looking for ways to expand not just in New York City shops, but online as well. Terry breaks down strategies and tactics for the team to reach a wider customer base while keeping things manageable within their time and resource constraints.

Watch the above conversation and in just five minutes get actionable tips for:

  • Moving from brick-and-mortar to online sales
  • Getting your product on relevant delivery platforms
  • Developing a customer relationship management system
  • Taking your first steps in fundraising
Terry Rice

Entrepreneur Staff

Business Development Expert-in-Residence

Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and Managing Director of Growth & Partnerships at Good People Digital; an agency that provides marketing and monetization solutions for entrepreneurs. He writes a newsletter about how to build your business and personal resilience and personal brand in just 5 minutes per week and created a revenue optimization checklist to help you multiply your income potential. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from 5-Minute Mentor

5-Minute Mentor: How Do I Get My Products In Front of Customers Online?

5-Minute Mentor: How Do I Generate Leads Without Annoying People?

5-Minute Mentor: Is My Idea Ready to Be a Business?

Is Staying Remote the Best Thing for Your Business?

Business News

Alexis Ohanian Says This Is His Best Investment So Far: $10,000 Turned Into More Than $17 Million

Ohanian has backed 40 unicorns, but one investment stands out the most.

Business News

I Tried Buying a Car on Amazon. Here Are the Pros and Cons.

Amazon Autos just launched, and users can buy a new car online. Here's how it works and what needs to improve.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'I've Got All the Time in the World': AI Grandma Thwarts Scammers By Answering Their Calls

The AI persona called Daisy keeps scammers on the line for 40 minutes at a time with stories of her family and passion for knitting.

Business News

Barbara Corcoran Says the Best Entrepreneurs Are Good at This One Thing

Real estate entrepreneur and investor Barbara Corcoran says a few key traits prove effective when starting a business. Here's her top pick.