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A Strong Company Culture Is Key for Long-Term Success A healthy organizational culture helps to create and sustain a successful brand.

By Ivan Misner

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Culture is the backbone of any successful business. It consists of a company's attitudes, beliefs, mission and philosophy.

In this video, Entrepreneur Network partner Ivan Misner discusses the importance of fostering a strong organizational culture.

Culture permeates all levels of an organization, affecting the way people interact with one another and fueling a company's growth, Misner explains. With culture comes vision, beliefs, behaviors and traditions, all of which can be taught to new employees to create a cohesive work environment.

Core values tell the world who the organization is. A burning vision statement can give a business "laser focus." And engagement brings the organization together through collaboration and teamwork.

To learn more about establishing a company culture, click play on the video above.

Watch more videos from Ivan Misner on his YouTube channel here.

Related: 4 Ways to Become a Better Business Leader

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Ivan Misner

Entrepreneur Leadership Network® VIP

Bestselling Author

Dr. Ivan Misner is a New York Times bestselling author and co-author of the bestselling book, Networking Like a Pro (Entrepreneur Press 2017). He is also the founder and chief visionary officer of BNI, the world's largest referral marketing and networking organization.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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