A Strong Company Culture Is Key for Long-Term Success A healthy organizational culture helps to create and sustain a successful brand.

By Ivan Misner

Opinions expressed by Entrepreneur contributors are their own.

Culture is the backbone of any successful business. It consists of a company's attitudes, beliefs, mission and philosophy.

In this video, Entrepreneur Network partner Ivan Misner discusses the importance of fostering a strong organizational culture.

Culture permeates all levels of an organization, affecting the way people interact with one another and fueling a company's growth, Misner explains. With culture comes vision, beliefs, behaviors and traditions, all of which can be taught to new employees to create a cohesive work environment.

Core values tell the world who the organization is. A burning vision statement can give a business "laser focus." And engagement brings the organization together through collaboration and teamwork.

To learn more about establishing a company culture, click play on the video above.

Watch more videos from Ivan Misner on his YouTube channel here.

Related: 4 Ways to Become a Better Business Leader

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Ivan Misner

Entrepreneur Leadership Network® VIP

Bestselling Author

Dr. Ivan Misner is a New York Times bestselling author and co-author of the bestselling book, Networking Like a Pro (Entrepreneur Press 2017). He is also the founder and chief visionary officer of BNI, the world's largest referral marketing and networking organization.

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