A Strong Company Culture Is Key for Long-Term Success
A healthy organizational culture helps to create and sustain a successful brand.
By Ivan Misner •
Opinions expressed by Entrepreneur contributors are their own.
Culture is the backbone of any successful business. It consists of a company's attitudes, beliefs, mission and philosophy.
In this video, Entrepreneur Network partner Ivan Misner discusses the importance of fostering a strong organizational culture.
Culture permeates all levels of an organization, affecting the way people interact with one another and fueling a company's growth, Misner explains. With culture comes vision, beliefs, behaviors and traditions, all of which can be taught to new employees to create a cohesive work environment.
Core values tell the world who the organization is. A burning vision statement can give a business "laser focus." And engagement brings the organization together through collaboration and teamwork.
To learn more about establishing a company culture, click play on the video above.
Watch more videos from Ivan Misner on his YouTube channel here.
Related: 4 Ways to Become a Better Business Leader
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