Get All Access for $5/mo

Attention, Content Marketers: Here's How to Write an Amazing Headline (Infographic) The word 'amazing' tends to be a winner, but steer clear of 'magic,' 'simple' and 'free.'

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Startup Stock Photos

When it comes to writing clicky headlines, the value of the word "amazing' cannot be overstated. Including the adjective can compound overall engagement by an astronomic 262 percent.

Other tips for optimizing titles? When applicable, specify content categories in brackets -- as in "[Infographic],' "[Video]' or "[Slideshow].' And know that readers can smell an unfulfillable promise from miles away. Words like "magic,' "simple,' "free' and superlatives like "always' and "best' tend to cause click-through-rates to plummet.

The ideal headline length can be slightly trickier to gauge. One hundred and seventeen characters is the magic number for maximum social shareability, though headlines with less than 65 characters appear fully in search results.

Related: Did Video Kill Text Content Marketing?

For additional tips and tricks, check out the infographic below, courtesy of software marketing company Hubspot and Market Domination Media.

Click to Enlarge+
Attention, Content Marketers: Here's How to Write an Amazing Headline (Infographic)

Related: 10 Things Your Website Needs If You Want to Attract the Wealthy Customer

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.