Grab a Margarita on a Wednesday Night With Your Spouse, Friend or Co-Worker. It'll Work Wonders. A mid-week night out is refreshing and adventurous and will make any relationship in your life stronger.

By Jim Joseph

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

I travel a lot… different cities, different goals, and different accomplishments every single week. As a result, I rarely see my husband during the week. As awful as that sounds, it's really okay, since we try to spend every weekend together (baring additional work travel). We are empty nesters now, so we actually spend more time together now than we ever did before!

But when we are in the same town, we still try to uphold a tradition that we started years ago when the kids were young -- a mid-week night out, usually on Wednesday night. When we were in the same city every week, admittedly it was a lot easier to pull off. But when we can pull it off, we still do.

Related: 4 Can't-Fail Ways to Grow Your Professional Network

Skipping out for a couple of drinks and dinner on a Wednesday night does wonders for a relationship. When it's not a Saturday night, and you've still got work the next morning, there's a tiny sense of adventure that does the heart good. There's nothing wrong with getting your heart pumping.

It's a guilty pleasure.

You know you should be home or you should be doing more work, but instead you've skipped out for a pinot and plate of pasta. Just the two of us. Sheer pleasure!

To make it even better, we go to our favorite go-to place. You know, the place where everybody knows your name. On the weekends, we are more daring and try new things. A mid-week night out should be reserved for the tried-and-true where the wait staff knows exactly what you prefer. No extra work involved.

There's something about a mid-week rendezvous that just so simply tells each other that we're special, and we deserve a little special time together outside the normal schedule. We end up talking about things outside our normal conversations, and we end up appreciating each other just a little bit more. Just a little bit more…if that's even possible.

Related: 4 Steps for Building a Partnership With Somebody You Don't Like

We've been doing it for years -- 17 years to be exact.

I do this with work colleagues as well, and always have.

Running out on a week night to grab a couple of drinks and to have a bite to eat accomplishes the same objective: It signals each other that we are special and we deserve a little special time together. It makes tackling the tough work issues a little easier, whether we talk about them right then and there or later in the week. It builds bonds and relationships better than any two-hour meeting in a conference room.

And I always take people to my favorite go-to as well, just like with my husband It's a glimpse into my life, and how I like to live it. Together. I have my amazing pasta place, best-ever margarita bar and one-of-a-kind burger joint.

I even wrote about one of those in my first marketing book, The Experience Effect.

While that time spent together with a work colleague isn't quite the same as the time spent with my husband, it similarly helps me feel connected and supported -- and vice versa. It puts a spring in my step that wasn't quite there before. And probably most importantly, it builds trust. I now know that this person is on my side, and I on theirs. We understand each other, and we have each other's backs.

Related: 8 Ways to Build Trust in the Workplace (Infographic)

Give it a try.

Grab a night out this week with your spouse, your BFF or a work colleague. It'll do you both wonders. And don't forget to say, "Cheers, to us!"

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Starting a Business

How Giving Your Time and Resources to Others Can Unlock Opportunity and Wealth

On this episode of "The Jeff Fenster Show," Jeff and his guest Roland Frasier delve into building relationships, adding value, and seizing opportunities in business.

Growing a Business

Free Webinar | March 27: SheHacks Success: Unveiling Growth Practices for Female Entrepreneurs

Join our webinar on March 27th as our experts unveil empowering secrets that will allow you to lead with confidence in the competitive entrepreneurial world. Register now!

Business Solutions

Save Nearly $200 on Microsoft Office 2021 for Mac or Windows

Enhance your productivity with a Microsoft Office licenses for either Mac or Windows.


4 Ways Brands Can Educate Their Customers and Win Hearts

Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd.


What's the Burnt Toast Theory? A Psychologist Explains the Mindset Hack That Can Make You Happier and More Successful.

Dr. Nadia Teymoorian, a psychologist at Moment of Clarity Health Center, breaks down the benefits.

Starting a Business

This Founder's Smart Sunglasses Retail for $849 — and He Crowdfunded More Than $300,000. Here's How He Came Up With the Idea That Could Revolutionize Eyewear.

'Entrepreneur' spoke with Deep Optics CEO and founder Yariv Haddad, who shared some exclusives about the startup's journey so far, plus its growth and expansion strategies.