Heineken's Ad Shows Pepsi the Right Way to Get Political Brands need to be smart when it comes to politics.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Heineken

With today's rocky political climate, if a brand wants to chime in on the conversation, it must do so with caution. That's what we learned again after Pepsi's "protest" ad, which featured Kendall Jenner fixing all of the world's problems by offering a can of Pepsi to a police officer in the middle of a protest.

Related: Transgender Rights? Citizens United? Should Brands Get Political?

Although the ad has since been taken down, it did get people -- and brands -- thinking. In the wake of Pepsi's failed commercial, Heineken recently released a tasteful and socially-conscious ad demonstrating the right way brands can get political. The new commercial, titled "Worlds Apart," brings together people of opposing political viewpoints -- although, without their knowledge at first.

After completing an ice breaker and asking each other questions, each person learns about their partner, although conversations are void of any political issues. After talking, engaging and learning about each other for a while, Heineken eventually reveals each person's opposing political views on issues such as feminism, climate change and transgender rights to their partners. It then gives each person two options: "You may go or stay and discuss your differences over a beer."

Related: How to Include Politics in Your Marketing Without Turning Anyone Off

Each person decides to stay and learn more about their partner.

Check out the ad here:

Rose Leadem is a freelance writer for Entrepreneur.com. 

Editor's Pick

Related Topics

Business News

Kevin O'Leary Says to 'Survive the Rest of Your Life' You'll Need This Hefty Amount in Your Bank Account

The "Shark Star" explained the concept of passive income based on interest rates.

Growing a Business

10 Creative Content Ideas Inspired by Gary Vaynerchuk to Break Through the Noise

Vee stresses the importance of building lifetime value by capturing audience attention first before chasing immediate conversions.

Side Hustle

This Millennial Dad Just Wanted to Help His Daughter Care for Her Bearded Dragon. Then His Cricket-Breeding Side Hustle Exploded — Earning $27,000 in One Month.

It wasn't Jeff Neal's first attempt at a side gig, and before long, the "prototypical millennial side-hustler" realized his product had major potential.

Leadership

Why Most People Fail at Giving Presentations — and How to Make Your Next One Successful

Here's what I learned guest lecturing at Stanford: You can become a better presenter by following the "Two Points per Hour Rule."

Leadership

If You Want People to Follow You, Stop Being a Boss — 8 Steps to Truly Effective Leadership

Understand the key differences and embark on the journey from boss to leader with these eight vital steps. This article unveils how to inspire and lead teams with passion and purpose.

Business News

Man Sentenced to Prison After Secretly Filming Airbnb Guest in Shower, Threatening Her With Footage

The incident took place in 2020 in a Ceres, California home the guest shared with the owner's son.