Heineken's Ad Shows Pepsi the Right Way to Get Political Brands need to be smart when it comes to politics.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Heineken

With today's rocky political climate, if a brand wants to chime in on the conversation, it must do so with caution. That's what we learned again after Pepsi's "protest" ad, which featured Kendall Jenner fixing all of the world's problems by offering a can of Pepsi to a police officer in the middle of a protest.

Related: Transgender Rights? Citizens United? Should Brands Get Political?

Although the ad has since been taken down, it did get people -- and brands -- thinking. In the wake of Pepsi's failed commercial, Heineken recently released a tasteful and socially-conscious ad demonstrating the right way brands can get political. The new commercial, titled "Worlds Apart," brings together people of opposing political viewpoints -- although, without their knowledge at first.

After completing an ice breaker and asking each other questions, each person learns about their partner, although conversations are void of any political issues. After talking, engaging and learning about each other for a while, Heineken eventually reveals each person's opposing political views on issues such as feminism, climate change and transgender rights to their partners. It then gives each person two options: "You may go or stay and discuss your differences over a beer."

Related: How to Include Politics in Your Marketing Without Turning Anyone Off

Each person decides to stay and learn more about their partner.

Check out the ad here:

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Money & Finance

How Much Money Do You Need to Retire Comfortably in Your State? Here's the Breakdown.

Regardless of where you spend your golden years, it pays to be realistic about the cost of living.

Money & Finance

Turn Simple Ideas Into Never-Ending Paychecks With This Low-Effort Passive Income Strategy

A micro-hustle lets you build once, sell forever and earn money while you sleep.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Coinbase CEO Says Company Won't Pay Hackers' Ransom

In a company blog post, Coinbase outlined how it planned to respond to a recent massive breach.

Leadership

You Can't Build High-Performing Teams by Hiring for Skills Alone. Here's How to Spot the Real Difference-Makers.

Discover why a mindset of ownership is the real differentiator for scaling startups and engineering teams.