Ending Soon! Save 33% on All Access

How One of Gary Vaynerchuk's New Projects Is Helping Small and Medium Businesses This new digital marketing agency serves small and medium businesses.

By Carlos Gil

Opinions expressed by Entrepreneur contributors are their own.

With over six million followers across social media, Gary Vaynerchuk has feverishly captured the attention and inspired a wide range of entrepreneurs and business leaders.

Yet a large part of Vaynerchuk's business comes through a small segment of the market. His digital marketing agency, VaynerMedia, serves Fortune 500 companies such as PepsiCo and General Electric, but his following extends far beyond the people running these few companies.

So to serve a wider market, specifically small and medium businesses (SMBs) with approximately $1 million to $100 million in revenue, Vaynerchuk and his team officially launched Sasha Group at the start of 2019.

I recently sat down with James Orsini, the leader behind The Sasha Group, for a candid discussion about starting this agency and how they help SMBs grow.

The Sasha Group came to fruition following the success of VaynerX's 4D sessions, which started around two years ago to provide immersive one-day marketing workshops, as well as VaynerMentors, a consulting service for $3 million to $25 million businesses, and VaynerBeta, an agency for small businesses. Vaynerchuk and his team then decided to put all of this consultative and executional work for SMBs together under Sasha Group.

The new brand is named after Vaynerchuk's father Sasha, and with this nod to legacy, the agency looks to link up with companies that are also focused on creating a legacy rather than a flash in the pan. While Sasha Group was not built to serve the leftovers from VaynerMedia, they do hope to create momentum in the other direction, where eventually Sasha Group clients grow into VaynerMedia clients.

As such, Sasha Group's client roster might be surprising to those who expect the agency to only serve the next unicorn startups. Instead, the agency serves companies ranging from a furniture retailer in Florida to a nail polish manufacturer in California.

Some of these businesses have been around for decades but they've plateaued or want to accelerate growth beyond a few percentage points. However, these entrepreneurs and business leaders often lack the social and digital know-how to compete in today's marketing world. When they come to Sasha Group, the team can direct those business leaders to services such as 4Ds or VaynerMentors, and they can also provide direct help in areas such as content creation and social media ad optimization.

Sasha Group also operates on a growth-share model, where the fees for their work are tied to the success of the companies they help. With this alignment, companies can experience the full effects of putting Vaynerchuk's principles into practice.

For more insights into the inner workings of Sasha Group, see the complete interview above or head over to Facebook Watch to follow and be notified when new episodes go live.

Watch more videos from Carlos Gil on his YouTube channel here. Follow Carlos Gil on Instagram @CarlosGil83

Carlos Gil

Author of The End of Marketing

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker, and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Real Talk w/ Carlos Gil

As Social Media Evolves, Do Marketers Need to Jump on New Platforms Like TikTok?

5 LinkedIn Growth-Hacking Strategies for 2020

Follow the 3 Ps to Grow Your Social Media Influence


I Wish I Knew This About Google Before Trying My Growth Strategy

Smart digital marketers love to sharpen their pencils while optimizing ad campaigns. But, as you will learn in this article, there is such a thing as over-sharpening your pencil to the point it breaks when you press on it, putting the entire campaign into a death spiral.

Science & Technology

5 Common AI Buzzwords All PR Pros Need to Know

With so many AI buzzwords flying around, it can be difficult for communicators to understand what's what in the field of artificial intelligence. Here's a glossary of the most common AI buzzwords you should know to have a better grasp of this groundbreaking technology.

Business Solutions

Empower Your Team with Visual Studio Pro for $40 This Memorial Day

Developers can code faster and smarter with this development environment solution.

Thought Leaders

Hackers Are Now Using AI to Steal Your Identity — Here's How to Navigate the Current Digital Identity Landscape

Discover the latest in digital identity security as hackers leverage AI and new tactics.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Health & Wellness

Become Unrecognizable By the End of Summer With These 6 Habits

Summer is often a time of rest, relaxation and socializing. But, summer can also be a time for improving and living our best lives. Follow these six healthy habits and you're bound to make this summer one you'll never forget.