How the Founders of Van Leeuwen Ice Cream Broke Through With an Unfamiliar Product The sustainably sourced sweet treat company cleared a new path for the ice cream truck.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars and host Brittany Whitney speak with Van Leeuwen Artisan Ice Cream founder, Peter Van Leeuwen.

Van Leeuwen and his co-founder had to find a way to not only produce delicious ice cream, but also navigate the world of mobile payment options and raise money to run the business. The founder discusses how on the first day of business, the truck attracted little to no attention from passing pedestrians. Little by little, the ice cream team acquired the right marketing signage, which attracted customers to take their first Van Leeuwen bite and finally make a purchase.

One lesson the cold treats founder has learned over time is to trust people. If you put faith and confidence in the people you hired to their jobs; you simply have to give them the reins and allow them to succeed.

Click the video to hear more.

Related: How These Co-Founders Turned a College Surfing Trip Into a Popular Business

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Wavy Line

Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

More from Business Rockstars

Why This Entrepreneur Says Knowing Less Can Be Good for a New Business

The Founder of Lifestyle Brand 'Motherly' Shares Her Morning Routine

Popsockets Has Announced Its New Wireless Charger

Why the Day You Feel Like a True Entrepreneur May Never Come

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Marketing

The Rise of Nano-Influencers: How the Smallest Voices are Making the Biggest Impact

The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.

Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.

Business News

Woman Goes Viral For Brow-Raising Email Signature About Working Moms: 'Everyone Is Feeling This'

The email signature was created in response to pressure to answer emails within 24 hours.

Management

Which Hiring Strategy Is Right for Your Startup? My Experience Says This One

Startup businesses face a unique environment when it comes to adding the talent it needs during their earliest stages of operations, and every hiring decision is critically important to get right the first time.

Science & Technology

How AI Is Transforming the Accounting Industry — and What the Future Will Look Like

It's time to harness the power of AI and transform bookkeeping.