How to Create Emotional Content That Engages and Resonates With Your Audience The creator and CEO of Taylor Cut Films chats with David Meltzer about his philosophy on content, and the role that perception, ego and energy play in storytelling and life.

By Dave Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Struggling with content creation is something that many entrepreneurs experience when marketing themselves, their product or their service, but few are able to identify the energetic reasons for their struggles. Jordan Taylor Wright's ability to tap into the energy of an audience led to the birth of his production company, Taylor Cut Films, which creates commercials, films, music videos and much more.

Need help figuring out the right marketing message and channels to reach your perfect customer? Learn all about developing a strong marketing plan in our online Market Activation course.

Wright's unique perspective has led to him taking on projects for top artists including Justin Bieber, Usher, Jennifer Lopez and The Chainsmokers, as well as working with the world's biggest brands. His thoughts on ego, energy and time will help you to create content that not only is beautiful, but resonates with a wide audience.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

AI Is Going to 'Replace Everybody' in Several Fields, According to the 'Godfather of AI.' Here's Who He Says Should Be 'Terrified.'

Geoffrey Hinton, called the "Godfather of AI" due to his pioneering work on AI, says some fields face a heavier risk of replacement due to automation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Meet Alexandr Wang, the 28-Year-Old Who Went from MIT Dropout to Billionaire Meta Hire: 'I Wanted to Make a Difference'

One of the terms of Meta's $14.3 billion investment in Wang's company, Scale AI, was that he joins Meta in a leadership role.

Branding

Build a Brand That Gets You Noticed—Starting with This One Tool

Learn how technology can help entrepreneurs and professionals craft polished, authentic digital identities.

Business Process

I Was Rejected on Shark Tank — Now I Run a $2.5 Million Business. Here Are 5 Lessons I've Learned the Hard Way

I didn't get a deal on Shark Tank, but that rejection forced me to build a better company. Here's how I turned that loss into $2.5 million in ARR and the lessons you can use to scale smarter.