Build Like a Woman™: Unit 5

Unit 5

Market Activation

Market Activation includes lessons that will help you to market to your consumers with the right messages in the right marketing channels, starting with a marketing plan, followed by partnerships and digital marketing across every online channel which we will help you master.

$99

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Features & Benefits

What This Course is About

Digital Curriculum for Market Activation

Lessons

Marketing Plan
Partnerships
Digital Marketing

Includes

Worksheet with practical exercises
Plan document to create your marketing plan
Tracking template to identify your most effective marketing channels

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Instructor

Kathleen Griffith

Founder & CEO, Grayce & Co

Kathleen works with Fortune 500 brands and leading early stage growth companies to create future-proof, women-centric business strategies. A champion of women's causes, Kathleen serves on the committee of Cannes Lions' 'See It Be It'. Kathleen has received a Cannes Gold Lion and an Effie and been featured as a 'Leading Woman In Business' by the Huffington Post, 'Creative Innovator' by Conde Nast, IBM Think Leader, Women in the World entrepreneur, on Entrepreneur TV and the BBC's Apprentice.

Additional Courses

More Courses Related to This One

Unit 1Risk-Taking & Entrepreneurship
Risk taking & entrepreneurship includes lessons on the state of women in culture and a deep dive into why women entrepreneurs have innate brand building skills.  From there, we will help you take better risks with advice from founders, innovators and leaders like the greatest free climber, the first person to circumnavigate the globe and an acclaimed neuroscientist.   Uncover your blocks and get ready to launch to new heights personally and professionally.
Unit 2Intelligence
Intelligence includes lessons on how big the market that you’re operating in is, how many competitors exist, and what trends are impacting your market. Once studied comprehensively, this will give you a clear picture of what strategy to pursue and how to position your offering so that you can maximize market share.
Unit 3Growth includes lessons on your business model oriented around selling to high-value customers, offering something of value, and securing a high profit margin.  From there you’ll develop a number of foundational financial statements - the forecast, budget, and  P&L. We’ll walk you through a simple tool that’ll help you to prioritize how to grow and where to grow so you can be efficient with your time and energy, and achieve the biggest payoff for your business.
Unit 4Brand Strategy
Brand strategy includes lessons on what your brand’s vision is in the world, who your target consumer is, and how you’ll position your brand.  At the most basic level, “brand” signals value to consumers that gives them a reason to pay the price you’re asking. Without a brand, your product is in essence a commodity. This work will help you stand out from your competition in a way that’s memorable.
Unit 6Ignite includes lessons like action planning and how to put business processes in place to make sure goal setting stays a priority over time.  We’ll then focus in on two key documents that help you to position your business to your teams, outside partners and to investors: the business plan, and the pitch deck.
All Units PackageComplete Digital Program
The complete program includes lessons from all six units: Risk-Taking & Entrepreneurship, Intelligence, Growth, Brand Strategy, Market Activation, and Ignite.  You’ll have all the tools you need to take your business to the next level, in one place.

Testimonials

What Our Customers Say

What felt like an overwhelming front of marketing options and tasks has been created into an organized plan, tailored to my specific business needs, that feels comfortable, attainable and indispensable.

Amanda Gorman, Nest

Partnerships

A Word from our Sponsors