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Unit 5

Market Activation

Market Activation includes lessons that will help you to market to your consumers with the right messages in the right marketing channels, starting with a marketing plan, followed by partnerships and digital marketing across every online channel which we will help you master.
$99
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Features & Benefits
What This Course is About
Digital Curriculum for Market Activation
Lessons
  • Marketing Plan
  • Partnerships
  • Digital Marketing
Includes
  • Worksheet with practical exercises
  • Plan document to create your marketing plan
  • Tracking template to identify your most effective marketing channels
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Instructor
Kathleen Griffith

Kathleen Griffith

Founder & CEO, Grayce & Co
Kathleen works with Fortune 500 brands and leading early stage growth companies to create future-proof, women-centric business strategies. A champion of women's causes, Kathleen serves on the committee of Cannes Lions' 'See It Be It'. Kathleen has received a Cannes Gold Lion and an Effie and been featured as a 'Leading Woman In Business' by the Huffington Post, 'Creative Innovator' by Conde Nast, IBM Think Leader, Women in the World entrepreneur, on Entrepreneur TV and the BBC's Apprentice.
Additional Courses
More Courses Related to This One
Courses Offered
Unit 1

Risk-Taking & Entrepreneurship

Risk taking & entrepreneurship includes lessons on the state of women in culture and a deep dive into why women entrepreneurs have innate brand building skills. From there, we will help you take better risks with advice from founders, innovators and leaders like the greatest free climber, the first person to circumnavigate the globe and an acclaimed neuroscientist. Uncover your blocks and get ready to launch to new heights personally and professionally.
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Unit 2

Intelligence

Intelligence includes lessons on how big the market that you’re operating in is, how many competitors exist, and what trends are impacting your market. Once studied comprehensively, this will give you a clear picture of what strategy to pursue and how to position your offering so that you can maximize market share.
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Unit 3

Growth

Growth includes lessons on your business model oriented around selling to high-value customers, offering something of value, and securing a high profit margin. From there you’ll develop a number of foundational financial statements - the forecast, budget, and P&L. We’ll walk you through a simple tool that’ll help you to prioritize how to grow and where to grow so you can be efficient with your time and energy, and achieve the biggest payoff for your business.
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Unit 4

Brand Strategy

Brand strategy includes lessons on what your brand’s vision is in the world, who your target consumer is, and how you’ll position your brand. At the most basic level, “brand” signals value to consumers that gives them a reason to pay the price you’re asking. Without a brand, your product is in essence a commodity. This work will help you stand out from your competition in a way that’s memorable.
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Unit 6

Ignite

Ignite includes lessons like action planning and how to put business processes in place to make sure goal setting stays a priority over time. We’ll then focus in on two key documents that help you to position your business to your teams, outside partners and to investors: the business plan, and the pitch deck.
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All Units Package

Complete Digital Program

The complete program includes lessons from all six units: Risk-Taking & Entrepreneurship, Intelligence, Growth, Brand Strategy, Market Activation, and Ignite. You’ll have all the tools you need to take your business to the next level, in one place.
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Testimonials
What Our Customers Say
What felt like an overwhelming front of marketing options and tasks has been created into an organized plan, tailored to my specific business needs, that feels comfortable, attainable and indispensable.
Amanda Gorman, Nest
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