When your company becomes the viral clip, you have hours, not days. A year after the scandal, a crisis communications expert explains how to be ready before it happens.
In a crisis, the strongest leaders don't scramble to decide what they believe — they rely on convictions established long before the pressure arrives, turning consistent values into credible decisions when the stakes are highest.
College closures are no longer isolated failures but signs of a deeper enrollment and financial crisis. As student numbers decline, rising costs, debt, and unsustainable operating models are putting more institutions at risk. The bigger challenge may be ahead: colleges must do more to attract, engage, and retain every prospective student.