Get All Access for $5/mo

How to Land Your Dream 100 Clients for $5 of Ad Spend a Day Focus on just those you really want, and quickly reach them without wasting time or money on others.

By Kim Walsh Phillips

Opinions expressed by Entrepreneur contributors are their own.

Jose Luis Pelaez Inc | Getty Images

Throwing spaghetti against the wall to see what sticks, aka let's try a bunch of things and see what works and what doesn't. That's how most entrepreneurs would describe the way they market. Thankfully, there is a better way.

Let me ask you a question: Ever get an email, DM or text where you almost couldn't believe that person wanted to work with you? A dream come true? Perhaps you text your loved ones to share the news before you even hit reply because you are so freaking psyched and still can't believe it, but yes, it is indeed happening. Best of all, you didn't even have to chase this prospect. They came to you.

Well, what if I you could get that type of lead every single day? By going after your Dream 100 on social media, you can focus on just those you really want, and quickly reach them without wasting time or money on others. Here's how it works:

1. Craft a list of who you really want to work with — from clients to JV partners, and even media outlets you'd like to have cover you.

2. Fill in the email address, phone number and mailing address for anyone you already have.

3. For the remaining contacts, connect with your Dream 100 on LinkedIn using the following request: [Name], I've always admired your work at [company], and I would love to connect here.

Related: Flipping a Follower Into a Client

4. Once you are connected, go to their LinkedIn profile and click on "Contact Info." Pull any listed information into your spreadsheet.

5. For anyone not listed on LinkedIn or still missing contact information, use Hunter.io to supplement. You can pull up to 50 contacts a month at no charge from this site simply by typing in the company name.

6. Once your list is complete, upload it to Facebook as a Custom Audience.

7. Start a series of Facebook Lives giving useful tips and strategies to your audience. This sets you up as an authority and expert, which is exactly what you'd like your Dream 100 to see.

8. Boost your Facebook Lives to your Dream 100 List for $5/day ad spend.

9. Download your Facebook Lives and upload them to LinkedIn so your new connections see your content there as well.

10. After four weeks of appearing in the news feed of your dream list, it's time to advertise to them with a call to action, driving them into your sales funnel. Simply target your Dream 100 list with this new batch of ads.

Related: Why You Must Follow These 6 Basic Marketing Rules

11. For your top-of-the-list dream clients, follow up one-on-one during the campaign sequence to see if there is interest in taking the next step with a conversation.

12. As you cycle through one group of 100, repeat the same sequence for the next.

Focusing on your Dream 100 gives you the power to land your top dream prospects as clients, get desired media coverage and even score deals with JV partners that you've only dreamed of. Start your Dream 100 campaign today.

Be sure to pre-order your copy of Dan S. Kennedy and Kim Walsh Phillips's No B.S. Guide to Direct Response Social Media Marketing, Second Edition (out via Entrepreneur Press May 19) today.

Kim Walsh Phillips

Founder of Powerful Professionals

Kim Walsh Phillips went from 32 clients to over 11,000 in less than a year and founded Powerful Professionals, a business coaching company that has been scaling consulting and coaching businesses. Phillips is the best-selling author of The No BS Guide To Direct Response Social Media Marketing.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This 26-Year-Old's Side Hustle That 'Anybody Can Do' Grew to Earn $170,000 a Month. Here's What Happened When I Tested It.

Stephen Alvarez was working at a dental supply company and following his passion for cars on the side — then an Instagram ad changed everything.

Business News

Over 10 Billion Passwords Have Been Exposed in the Largest Password Hack in History

The data is thought to have been collected over the past two decades.

Business News

Wells Fargo Analysts Tested 75 Bowls at Chipotle — and the Portion Sizes Were Wildly Inconsistent

Zachary Fadem and a team of analysts ordered the same bowl 75 times at eight different NYC restaurants.

Business News

Serena Williams Once Tried to Deposit a $1 Million Check at an ATM Drive-Thru: 'I Never Played for Money'

The tennis legend recently appeared on an episode of "Hot Ones" with Sean Evans.

Franchise

Take Advantage of the Booming Value Gym Market with a Pure Fitness Franchise!

Pure Fitness gym franchises are rapidly expanding in the low cost and flexible gym membership business that offers a resilient and flexible business model which helps achieve success in any market.