How to Manage Growth in a Remote Startup How remote startup leaders can accommodate the unique challenges of working remotely and manage growth from home and across borders.

By Judah Longgrear

Opinions expressed by Entrepreneur contributors are their own.

Thanks to the Covid-19 pandemic, remote work has become a popular option for businesses looking to scale quickly and efficiently. Startups, in particular, have embraced the flexibility of remote work as a way to reduce overhead costs and tap into a global talent pool. This special advantage has potentially accelerated growth and innovation for hundreds of startups worldwide.

With teams now spread across different locations, company culture, communication, a sense of community, collaboration and productivity are more critical than ever before. This long-distance relationship requires a different approach to management, which several startups struggle to navigate.

To survive as a potential growth starter, remote work needs systems and processes that account for the unique challenges of a remote environment and provide a roadmap for achieving growth and success.

Related: 5 Ways to Enhance Remote Company Culture

Build a remote-first culture

Loneliness is the second biggest struggle remote workers face, making it crucial for startups to foster a sense of connection, community and belonging among employees working in isolation.

Startups need to find ways to bring their team members together, despite the physical distance. Regular virtual events, such as team-building exercises or happy hours, can help remote employees feel more connected to their colleagues and the company.

Providing opportunities for growth and mental health resources also shows commitment to employee engagement and mental health and can boost performance rates.

Establish a data-driven growth strategy

Any strategy uninspired and unguided by data is like a ship without a rudder — adrift and directionless. It's a dangerous position for startups trying to navigate a sea of ruthless competition.

Customer data and real-time insights are indispensable to developing fail-proof and agile growth strategies needed to support the flexibility of remote work and ensure every team member is aligned with the company's short and long-term goals.

Data can also help startups monitor their key performance indicators (KPIs), identify areas of improvement, such as operational inefficiencies or underperforming products or services, and make necessary adjustments.

Implement scalable processes and systems

Startups often experience rapid, time-sensitive growth in multiple departments, and it can be harder to keep track of without seamless communication and collaboration among team members and scalable infrastructure that accommodates rapid changes.

Effective remedies include automating repetitive tasks, using cloud-based tools (such as Asana, Slack and Zoom), infrastructure development and a willingness to invest in new technologies and systems to increase efficiency, reduce errors, enable remote collaboration and communication, and induce scalable growth.

Attract and retain top talent

This can include offering flexible work hours, remote work options and competitive salaries and benefits. Investing in ongoing learning and development opportunities is also crucial for retaining employees in a remote startup.

With team members working in isolation, it can be challenging to provide opportunities for professional development. However, remote startups can offer online training, mentorship programs and virtual conferences to provide ongoing learning and development opportunities.

Related: 7 Keys to Scaling a Remote Workforce

Emphasize strong leadership and communication

In a remote environment, developing a leadership style that prioritizes transparency, accountability and trust is crucial. With distractions at home and teammates in different time zones, maintaining productivity can be challenging.

Holding employees accountable when working from home requires even more effort, which is why strong leadership and communication are essential for managing growth in a remote startup.

To foster a culture of feedback and continuous improvement, startups must emphasize transparent communication, regular check-ins and clear expectations. Using various channels and mediums, such as video conferencing, chat platforms and project management tools, can help facilitate communication and collaboration among team members.

All things considered

The benefits of remote work are undeniable, but as more startups embrace this approach, success depends on the ability to develop strategies that accommodate the unique challenges of working remotely and enable them to manage growth from home and across borders.

With a comprehensive growth strategy that incorporates these processes, leaders of remote startups can build successful and resilient businesses that can compete on a global scale and contribute to a more equitable society.

Wavy Line
Judah Longgrear

Entrepreneur Leadership Network Contributor

CEO & Cofounder of Nickelytics

As the CEO and co-founder of Nickelytics, a next-gen AdTech platform, Judah Longgrear is at the forefront of innovation. Recognized as a Forbes NEXT 1000 Entrepreneur and a Tampa Bay Emerging Tech Leader, he is responsible for growing multiple tech startups into successful businesses.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

After Being Told They Could Work From Home Forever, Employees Made Major Life Changes. Then, a New CEO Ordered Them Back to the Office.

Farmers Group CEO Raul Vargas is facing backlash for the change, but he says being in the office brings more "collaboration" and "innovation."

Business Ideas

The 13 Best Jobs for People With ADHD

Want to find the perfect profession as a person with ADHD? Check out this review of the best jobs for people with ADHD if you need ideas.

Business News

Hedge Fund Pays NYC Interns $20,000 a Month on Average, Sent to Lavish Palm Beach Kickoff

Citadel is known for its over-the-top parties and company retreats.


Save $50 Off This Charging Station for Father's Day

Give dad the gift of power with this charging station.

Thought Leaders

The World According To Gary Vaynerchuk

Enter the mind of Gary Vaynerchuk and discover his love of failure, entrepreneurship and the 1980s.