Rue La La Founder's Next Venture: Luxe Italian Shoes at Bargain Prices M.Gemi offers Italian-made designer shoes for women for between $128 and $298, roughtly one-third the cost of comparable quality brands.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

M.Gemi

The founder of fashion ecommerce store Rue La La is making a bold step in the luxury shoe market. Footwear fashionistas, take note.

Ben Fischman's latest venture, M.Gemi, announced today, offers designer, handcrafted women's dress shoes for $128 to $298, or about one-third the cost of comparable quality shoes.

M.Gemi cuts out middlemen and traditional retail storefronts by working directly with family-owned, artisanal Italian factories. The company operates out of offices in Boston and Florence, Italy.

Related: Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game

This idea of cutting out middlemen and foregoing traditional retail shops in order to bring price down and keep quality high is particularly en vogue at the moment. That's what Everlane is doing for basics, Crane & Canopy is doing for bedding, and CombatGent is doing for menswear.

Luxe Italian Shoes

Image credit: M.Gemi

Shoe styles sold on M.Gemi are made in small batches and only available for a limited time. Every Monday, a new selection of designer styles are revealed on the website.

Related: Why These Ecommerce Front-Runners Are Building Brick and Mortar Stores

"We saw a white space in the footwear market," said Fischman, in a statement. "Women know that the finest handcrafted, luxury shoes are made in Italy, but the prices have become astronomical, so we are reinventing the Italian shoe business for the American market."

The shoe startup has gotten the attention of investors, with about $14 million in seed and Series A funding already tucked in its (no doubt designer, beautifully crafted) handbag.

Fischman, who also founded sports cap retailer Lids, abruptly stepped down as CEO of Rue La La in April 2013.

Related: Self-Made Billionaire Michael Rubin: E-Commerce Is Rapidly Changing
Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Amazon Tells Thousands of Employees to Relocate or Resign

Amazon says the move to bring teams together will make them more "effective."

Business News

'Largest Data Breach in History': Apple, Google, and Meta Passwords Reportedly Among 16 Billion Stolen in Massive Hack

"Massive datasets" have been emerging every few weeks, according to a new report.

Business News

Meta Poaches the CEO of a $32 Billion AI Startup — After Trying to Buy the Company and Being Told No

Meta is reportedly offering up to nine figures in compensation for AI researchers, amounting to $100 million signing bonuses and even higher overall pay.

Growing a Business

74% of Entrepreneurs Complain the Sales Cycle Is Getting Longer. I Took These 3 Steps to Shorten It and Accelerate My Company's Growth.

Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

How to Stop Overthinking and Start Moving Your Business Forward

Business success requires quick decision-making — not long, drawn-out consensus-building. The risk isn't as great as you think, so make a decision and get moving.