Get All Access for $5/mo

Slow Down! It May Just Help Your Company Grow. If you really want to succeed, find your organization's optimal velocity.

By Andrew Miller Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.


This may sound counter-intuitive, but sometimes organizations need to slow down in order to accelerate growth.

Too many organizations think that speed is only about moving faster. They need to get to market first. They need to grow as quickly as possible. They need to fill vacant positions immediately.

That's simply not true. The best organizations focus on speed optimization. They determine when it is best to speed things up and when it is best to slow things down.

Optimal enterprise velocity is the rate at which an organization does business without sacrificing the quality of their offerings. Essentially, how fast an organization can move and still be effective. Knowing when to slow down and when to speed up, and having the ability to accelerate and brake accordingly, can change the position of a company overnight.

Related: The Power of One Percent: How to Boost Business Three-Fold in a Year

Imagine your organization as a train. The track you follow is the strategy you have developed. The stations are the different milestones along the way toward your final destination, which is the successful achievement of your objectives. For trains, there are signals along the way that tell the conductor to speed up because another train is catching up, or slow down because there is a blockage ahead. What are the signals your organization uses to know when to speed up and when to slow down?

These signals are the measurements and indicators you use to show progress and monitor performance. These are your indicators for achieving optimal speed. Look at the different areas of your business-product commercialization, strategy development, customer acquisition, employee hiring, and any other areas that are important for your organization and ask yourself if you have achieved optimal speed. How would you know? What process would you go through to determine the optimal speed?

When working with clients, I take them through a process to determine the optimal speed for their organizations. Here are the questions we begin with for each of their key areas:

  • How fast are you currently going?
  • How fast could you go (what is your optimal speed)?
  • What impact would it have if you achieved optimal speed?
  • What are the key indicators we should use to determine when to slow down and when to speed up?
  • What plan do we need to put in place to maintain that optimal speed?

We often use the wrong indicators to measure performance because we focus on pure speed and going faster. Customer service representatives are measured on how fast they complete phone calls, not whether or not the customer's issue was resolved.

Related: Think You Need to Hire? Think Again.

The speed of product to market is measured without considering whether that product is any good or anyone buys it. We measure the time it takes to hire new employees even though we have had high employee turnover rates in the past.

We measure the time it takes to innovate but not how effective or sustainable that innovation is. We measure how quickly we grow our business but not how that growth impacts performance and whether that growth is sustainable.

These are all examples of focusing on moving faster, but we can all agree that these outcomes could be detrimental to an organization's results. There are times when going too fast will hurt the organization, just as there are times when going too slow will impact its performance. The most successful organizations are able to move at their optimal speed at all times and they recognize that optimal speed will change depending on the situation.

Do you practice responsible speed, or are you putting your organization at risk?

Related: Netflix Creates Shortcut to Customers With Comcast Deal

Andrew Miller

President, ACM Consulting Inc.

Andrew Miller works with executives from around the world to accelerate financial growth and boost performance. His book, Redefining Operational Excellence: New Strategies for Maximizing Performance and Profits Across the Organization, is now available.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.


How to Lead and Manage Your Team During Times of Crisis

Here's how to guide your team in times of uncertainty.

Side Hustle

This Former Disney Princess Lived 'Paycheck to Paycheck' Before Starting a Side Hustle at Home — Now She Makes $250,000 a Year

Victoria Carroll's income was "sporadic" until a friend encouraged her to take her talents to Fiverr in 2018.

Business News

Here's What Sora, OpenAI's Text-to-Video Creator, Can Really Do

Toys "R" Us used Sora, an AI filmmaker, to create its latest ad.

Growing a Business

How AI Startups Can Increase Their Chances of Success in Today's Landscape

The AI B2C sector is set to take off for startups that identify their market and address the tech challenges.

Business News

How One Company Transformed a Medical Device into a Mass Market Phenomenon

Hyperice's Gilad Jacobs has spearheaded the recovery revolution, expanding the use of his late mother's innovative compression invention for patients, athletes, and everyday citizens.