Get All Access for $5/mo

The Seesaw of Social and Analytical Skills -- 5 Ways to Build Both Having strong social and analytical skills is crucial for both leaders and their employees. They promote problem-solving ability and the ability to work together as a group.

By Andre Lavoie Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

A lack of social or analytical skills can negatively impact the atmosphere of a workplace and cause problems with both productivity and office cohesiveness. Furthermore, a July 2014 study by researchers at the University of California-Santa Barbara found there is a huge market demand for individuals who have both social and analytical skills.

Related: 5 Skills Every Successful Entrepreneur Must Master

So, what are social and analytical skills?

Social skills are exactly what they sound like: how much or little an individual relates to those around them, as well as society as a whole. Analytical skills are more problem focused, specifically how well a person can solve them and complete tasks. Both are learned at a young age and develop over time.

Having strong social and analytical skills is crucial for both leaders and their employees. They promote problem-solving ability and the ability to work together as a group.

Our brains are built so both the social and analytical networks function like a seesaw -- as one is used less, the other is used more. For example, someone who is very analytical and good at solving complex problems may be lacking in people skills, or vice versa.

Luckily, there are ways to build and strengthen both skills:

1. Rate each employee on their social and analytical tendencies and group people together accordingly.

This doesn't necessarily mean put like with like. Think about it: a group of all analytical people will be great at problem solving but won't develop any further social skills. Instead, group people in mixed groups so they have the ability to learn from each other.

Consider having a team-building day with group activities so employees can build their skills in a fun, non-stressful way.

2. Give greater weight to social skills in hiring and evaluations.

It's easy to be swayed by an alluring resume or a candidate with lots of technical skills. However, how well does this person relate to people?

During the hiring process, give greater weight to social skills and try to find a candidate who has a solid combination of both social and analytical skills. After they are hired, work on developing their existing skills further.

Related: Get Angry! Be Passionate! Your Emotions Are Vital to Success.

This applies to any candidate, from entry to high level.

3. Evaluate and reward based on both social and analytical successes.

Evaluations are one of the best ways to assess performance, but in the past have been used mainly for analytical purposes. Updating evaluations to include social as well as analytical success can help motivate all members of a company to hone both skills.

Using rewards can help provide further motivation. This could be anything from a company dinner to a small bonus.

4. Find ways to develop social thinking and capabilities over time.

Your brain and the skills and abilities it has are like any other muscle: it takes time to make it stronger. Developing social skills is not an overnight process. Find ways to develop social thinking and capabilities and stay committed. Over time, results will show, both personally and throughout the company.

5. Learn from each other.

Don't let the barriers of title impede the progress of growth. Co-workers are one of the best resources for learning. Not only can employees learn from leaders, but also leaders can learn from employees. Follow the example of the individual with the strongest social skills. Figure out what makes them so strong and imitate it.

Social and analytical skills are two sides of the same coin, and both are crucial for success for company leaders and their employees. Like any other skill, these can be developed over time with some dedication.

The old saying practice makes perfect fits in well here -- the more an individual uses and develops their social and analytical skills, the stronger they become.

Do you know of other ways to develop social and analytical skills? Let us know in the comments section below.

Related: 3 Leadership Traits That Transcend Skills and Experience

Andre Lavoie

Entrepreneur; CEO and Co-Founder, ClearCompany

Andre Lavoie is the CEO of ClearCompany, the first talent-alignment platform that aims to bridge the gap between talent management and business strategy by contextualizing employees’ work around a company’s vision and goals.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

You Need an Advisory Team More Than Ever. Here's Why — and How to Run One Effectively.

The right advice, particularly in a company's early stages, can be an existential matter: how to surround yourself with the right minds.

Growing a Business

You'll Never Satisfy Your Customers — or Grow Your Business — Without Doing These 3 Things

Customer feedback can be used to drive sustainable growth. Here are three approaches to how you can move past measurement to drive improvement and ultimately grow your business.