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To Stay Ahead in the Online Fashion Space, This CFO Looks Beyond Trends Offering customers more than just free shipping and returns is one part of Revolve's Jesse Timmermans's strategy.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this video with Entrepreneur Network partner Business Rockstars, Jesse Timmermans, the CFO at Revolve, talks about tailoring its business to millennial customers and buyers constantly spending their time online.

As the CFO describes, a big component of Timmermans's job is balancing risk and opportunity. Timmermans talks about extracting the most important information from a data set and keeping a look-out for those indicators that can mean the most.

Now, with the digital marketplace becoming ever more crowded, the attention paid to the customer has to be particular; shipping is not just expected to be free but also fast; returns must not just be low-cost but easy. With so much of the population spending their time online when shopping, a business must make a special amount of effort to set itself apart.

Click the video to hear more from Timmermans.

Related: 3 Tips Any Entrepreneur Needs to Hear Before Launching a Startup

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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