You can be on Entrepreneur’s cover!

When Recruiting Millennials Your Company Culture Is What Matters The youngest workers look for employers that offer respect, opportunity and flexibility, which is probably just who you're looking to hire.

By Gerard Adams

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

As an entrepreneur you are responsible for making a number of decisions within your company. You will establish its foundation, business model and much more. As your business grows, it will likely fall on you to make the tough decisions that guide the company. These decisions will play a big role in determining your company culture.

Regardless of how large or small your business, it will have its own culture. When trying to bring in and retain millennial talent, your company culture is going to play a large role in their decision making. An entrepreneur's business may depend on creating a culture that breeds success, and that is going to be contingent upon an understanding of catering to millennial desires.

Related: 5 Things Millennial Entrepreneurs Can Teach Their Business Elders About Running a Company

Understand millennials.

The current generation of college graduates doesn't plan on staying at the same company for more than a few years, let alone for their entire career. Millennials have a sense of self worth, and they will constantly search for a business that better suits their expectations and needs.

You, as the entrepreneur, will have to come up with a way not only to attract rising talent but retain it. Create a company culture that resonates with millennials on some level. Even less sexy businesses can have a culture that young people are appealed to.

Related: This Is How Millennials Want to Be Managed

Offer the right benefits.

Many entrepreneurs find that offering a sizeable salary won't retain millennial employees. While this worked for previous generations, millennials seem to be rocking the boat. Instead of letting this frustrate you and disrupt your business, focus on benefits that millennials want to see.

One of the top priorities for many millennials is their work-life balance. Offering a generous salary or wage won't go far if your employee isn't able to enjoy their hard-earned money, and this is even truer with the newest generation of skilled workers.

Consider increasing the number of days an employee can take off or add more work holidays. Offer flexibility for them to work remotely. Your employees will stay fresh and will be more eager to commit time and energy to your business.

Related: What Millennials Want in a Workplace Really Isn't So Crazy After All

Develop your rising talent.

A good company culture will go beyond perks and benefits. Many millennials want a meaningful work experience that builds their skills, not just their bank accounts. Let new hires and recently added employees know that they are a valuable piece of the company.

Bring them in on meetings, keep them updated on all facets of your business and ask for their opinion. Also, millennials are fairly open to criticism - they just prefer it face-to-face and in a timely manner. Millennials want to work for a business that they can also call their own, so treat them like an important part of your business. After all, they are the future of your company.

Gerard Adams

Entrepreneur, angel investor, self-made millionaire at 24

Gerard Adams is The Millennial Mentor™, inspiring the generation to leverage their passions for success and create the lifestyle they dream of. A serial entrepreneur, angel investor, self-made millionaire by the age of 24 and millennial himself, he is most popularly known as the co-founder of Elite Daily. To date, he has built, backed or invested in nine businesses across multiple industries that have all delivered over seven-figure profits. Gerard has recently developed a video series, Leaders Create Leaders, to offer a behind-the-scenes look at what it takes to be a successful entrepreneur. Learn more at GerardAdams.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.