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When You're a Small Company, Every Project You Take on Needs to Have High ROI PowerReviews uses data-driven decision-making to prioritize its projects.

By BizCast

Opinions expressed by Entrepreneur contributors are their own.

PowerReviews unifies and amplifies the voice of consumers throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. In an industry that is so rapidly evolving, SVP of Product Management Sara Rossio says her greatest challenge is in prioritizing all of the exciting opportunities that face PowerReviews. In order to combat this challenge, Rossio emphasizes the importance of data-driven decision-making. By collecting, analyzing and believing in the data, Rossio is able to accurately ensure whether the timeliness and prominence is correct for each project. What drives Rossio to keep working hard every day? Click play to find out.

Related: As Your Company Scales, You'll Need to Listen More Than Speak

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