How a Set of Strong Company Values Drives Capriotti's Sandwich Shop CEO Ashley Morris breaks down the importance of a strong company culture.

By BizCast

Opinions expressed by Entrepreneur contributors are their own.

Capriotti's Sandwich Shop is a fast-casual and upscale fast-casual sandwich shop that makes a variety of hot and cold subs. Ashley Morris, the CEO of Capriotti's Sandwich Shop, has a strategy of hiring individuals with more smarts and experience than himself in order to generate a team with talent.

Keeping true to the company's mission and values helps to bring about alignment within, and from that a culture is able to form and establish itself. Ashley explains that individuals gravitate towards a place where they feel a strong connection, especially regarding the value system of the company.

At Capriotti's, Ashley wants to create a strong culture via their company values and wants to gather together individuals who think similarly about them. For more on Capriotti's Sandwich Shop and Ashley Morris, watch the full interview.

Related: Here's a Marketer's Biggest Challenge in a Rapidly Evolving Marketplace

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Wavy Line
Behind every great company is a great story. BizCast casts a positive light on today’s innovative middle market businesses – uncovering the spark that makes these companies special. 

More from BizCast

Recruiting Top Talent and Taking Emotions Out of Important Situations

How a Set of Strong Company Values Drives Capriotti's Sandwich Shop

Building a Framework of Success for Women Entrepreneurs

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'Do You Hate Me?': High School Teacher Shares Wild Emails He Receives From Students

Jordan Baechler teaches high school students in Ontario, Canada.

Life Hacks

The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

Growing a Business

How to Build a Thriving Community That Will Skyrocket Your Business

Build a strong community, and transform your business with these proven strategies.

Green Entrepreneur

Sustainability for Entrepreneurs — Why It Matters (and How to Achieve It).

Consumers expect businesses to match their values today, showing a rising preference for ethical brands. Being a sustainable entrepreneur is good for your business.