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Building a Strong Company Brand Is All About Your People Neil Patel explains why investing in your foundation of people can make all the difference.

By Neil Patel

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Neil Patel talks about his expansion into Brazil and what methods have grown the value of his business.

An asset Patel has seen in his dealings in Brazil is his company's distinct competitive advantage. The competitive advantage Patel's ad business has in Brazil is so strong, there are no other rivals in the country. The market has been extremely profitable for Patel, and despite not speaking Portuguese, Patel has taken the opportunity as a unique learning experience, which has also proved extremely advantageous for his bottom line. The entrepreneur smartly puts profits back into his U.S. business, growing that side of his business dramatically.

Patel also underscores that one of his keys to success in Brazil is his ability to hire people with a scrappy, go-getter attitude who will go after what they want. Patel starts by choosing not to pay them anything in the first few months, and then increases their pay to a level they cannot get elsewhere. This belief in people is an idea that can set a rock-solid foundation for the success of your company. For Patel, investing in people and trying not to be greedy can lead to success.

Related: You Can Create Engaging Social Media Content No Matter How 'Boring' Your Industry Is

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Neil Patel

Co-founder of NP Digital

Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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