You can be on Entrepreneur’s cover!

How to Cultivate Confidence as a Leader Some of the most confident people you've met aren't naturally confident. They're either faking it or they've trained themselves to be more confident. Or both.

By Timothy Carter

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Thomas Barwick | Getty Images

Confidence is one of your most important qualities as a leader. If you exhibit confidence, the rest of your team will have more faith in your decisions. They'll be more likely to respect you and hear what you have to say. Additionally, you'll be able to carry your confidence into negotiations, team meetings, client meetings and other interactions, ultimately giving you a tactical advantage.

The problem with confidence is that for many people, it doesn't come naturally. You may not wake up in the morning feeling supremely confident the way some other people do.

Related: 11 Habits of Truly Happy People

But here's an interesting little secret; some of the most confident people you've met weren't naturally confident. Instead, they were faking it. Or maybe they trained themselves to be more confident. Or both.

If they can do it, you can do it. So let's dig deeper. How can you cultivate more confidence as a leader?

1. Focus on what you do feel confident about

"Confidence" is a general term, but it applies to many individual actions and activities throughout the day. When delivering a pep talk in front of your team, you may not feel confident. But you may be perfectly confident solving a tough sudoku puzzle in the morning paper. Or you may feel confident about doing something simpler, like giving your drink order at the coffee shop before work.

In any case, there's something you're confident about, so focus on that. Pay close attention to this confidence, even if it blends in as part of the "white noise" of your normal routine. Dwell in this confidence. Focus on it. Chances are, this feeling will continue to resonate with you even as you complete other tasks.

2. Improve your environment

Next, consider improving your environment. We often don't realize it, but our surroundings have a massive impact on how we feel about ourselves. Everything from the placement of your furniture to the color of your office walls can have an impact on your thoughts and feelings.

For example, if your office is small, dark, cramped and isolated from other employees, you might feel trapped, small and detached from your group. But if you have a brightly lit, colorful office with decorations you love and admire, you'll feel much better about yourself. You can cultivate more confidence with a bigger space, a higher seating position, better visibility and access and of course, more things that suit your personal taste. Take the time to optimize your environment for your own confidence; you'll likely notice a difference right away.

3. Practice the right poses

Our brains naturally connect our feelings to our body language. Most people understand this connection innately; when we feel happy, we smile, and when we're angry, we frown. But it's not common knowledge that this connection also works backward; smiling can actually "trick" your brain into feeling happier.

You can tap into this benefit by striking poses associated with confident, powerful people. For example, you can stand tall, chest lifted, with your hands on your hips. Or you can strike a superhero pose with your arms held high above your head. Do this in front of a mirror to make it even more powerful.

Related: Have 5 Minutes? Try Journaling to Keep Yourself Grateful for the Everyday.

No matter which pose you choose, you'll probably start feeling more confident immediately. Just make sure you're practicing these poses somewhere other people won't see you; you might look silly if one of your employees catches you in the act. (Good luck restoring your confidence from there.)

4. Fake it

We've all heard the advice to "fake it till you make it," but did you know this is based on an empirically-backed scientific principle? The basic idea is that confidence (or any feeling, really) is based on a cluster of neurons firing together in sequence. Even if you're simply simulating confidence, and not really subjectively "feeling" it, you'll be training these neurons to fire together and building good habits that will eventually come naturally to you.

For example, let's say you walk into a team meeting feeling nervous and shy. Instead, you power through and force yourself to appear confident; you hold good posture, you use a firm and stable voice, and you express certainty in the face of skepticism from your employees. The next time you're in this situation, this pattern will come more naturally to you. It will be easier.

Related: 5 Proven Strategies for Coping With Stage Fright

If you repeat this enough in an ample number of situations, eventually, you'll start feeling more confident naturally.

Once you have more confidence as a leader, you'll inspire more confidence and faith from your employees. You'll be a more commanding presence in meetings. And you'll win more negotiations and come out on top of disagreements. Eventually, these successes will reinforce your confidence even more -— and you'll wonder what stopped you from feeling confident in the first place.

Timothy Carter

Chief Revenue Officer of

Timothy Carter is the CRO of the Seattle digital marketing agency He has spent more than 20 years in the world of SEO & digital marketing leading, building & scaling sales operations, helping companies increase revenue efficiency and driving growth from websites and sales teams.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

AI Will Radically Transform the Workplace — Here's How HR Teams Can Prepare for It

HR intrapreneurs are emerging as key drivers of AI reskilling, thoughtful organizational restructuring and ethical integration, shaping an inclusive future where technology enhances both efficiency and employee development.

Business News

Some Costco Stores Are Now Selling a Frozen Item That Looks Just Like a Trader Joe's Fan Favorite

The Frozen Kimbap is a Trader Joe's cult favorite, and now a version can be found at Costco, too.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Health & Wellness

How This Millionaire Investor Overcame Opioid Addiction to Become the World's Fastest Marathoner Over 50

Ken Rideout shares five invaluable lessons for achieving peak performance physically and mentally.


Why This One Unique Marketing Approach is the Key to Business Growth

Adopting this approach now will help you succeed and see consistent, measurable growth over the long term.