How to Engage Time-Crunched Audiences

The founder of a social platform focused on making meal and snacks for toddlers talks about how she built an online community.

By Jessica Abo • Aug 21, 2020

Brooklyn-based parenting writer Michelle Piccolo posts recipes and tips for feeding toddlers on Instagram. She discusses her strategies for growing her social audience with Jessica Abo.

Piccolo shares tips for growing an online audience via Instagram. Specifically, she talks about keeping a narrow focus, partnering with other creators who speak to the same or similar audiences and addressing problems audiences are likely facing. She also talks about the importance of authenticity and consistency so users know what they're going to get when they visit.

Related: 5 Ways to Empower Your Child

Jessica Abo

Entrepreneur Staff

Media Trainer, Keynote Speaker, and Author

JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on The TODAY Show, ABC News, Access Hollywood, KTLA, CBS, and NY1 and in Forbes, Fast Company, and Women's Health. Her debut book Unfiltered: How To Be As Happy As You Look On Social Media sold out on its first day and empowers readers with tools they can use to take back their happiness IRL (in real life).

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