Ketchum's First Female CEO Talks Diversity in Upper Management Here's how this CEO thinks women can break through the glass ceiling and positively impact their businesses.

By Alex Ragir

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Entrepreneur Network

In this episode of The Rough Cut, Storyhunter co-founder Alex Ragir continues the series at the Cannes Lions International Festival of Creativity with Barri Rafferty, CEO of Ketchum.

Rafferty tells Ragir that since taking over, she's led Ketchum through the process of rebranding as a "communications consultancy." The pair also discuss how women can break the glass ceiling and the impact that women in upper management can have on an organization.

Related: Twitter's Head of Content Creation on How to Optimize Your Content on Twitter

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

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Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing. 

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