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The Framework Google Uses to Solve Its Hardest Problems Can Work for Anyone. Here's What to Do. Really, it's about which problem to solve first.

By Jason Feifer Edited by Frances Dodds

This story appears in the March 2025 issue of Entrepreneur. Subscribe »

You're trying to solve a big problem. Nothing seems to work.

Hold up! Before you waste more time, you should consider a problem-solving framework called "the monkey and the pedestal." It comes out of X, the innovation factory where Alphabet, Google's parent company, takes its most ambitious bets, and it will save you a lot of time.

Here's how it works.

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