Ending Soon! Save 33% on All Access

Reality: Our Window of Time Ticks Away Every Day Wouldn't you give just anything to have 10 more minutes to spend with a departed loved one?

By Jonathan Long

Opinions expressed by Entrepreneur contributors are their own.

Ales Krivec | StockSnap.io

I've been doing a lot of deep thinking lately -- something I haven't done much of in the past. Maybe the reason is someone I recently met through a mutual acquaintance.

Related: 5 Entrepreneurial Lessons I Learned From My Late Father

What started off as friendly communication snowballed into the mutual realization that we were, and are, essentially the same person. Yeah, I know: scary.

Being so laser-focused on building my agency for so long has caused me to quickly throw up walls and eliminate possible distractions. This conversation that I describe, however, was different. I couldn't -- and still can't -- get her off my mind.

And that realization has led me to ask myself, "Is this the right time for this?"

The question made me think about time, which is the most valuable asset we all have. It's also something we all eventually run out of. Take a minute to let that sink in -- our time is limited. Time slips away every single day.

So, yes, I had a serious wake-up call, a virtual slap in the face. And it was telling me, "Hey, stupid, wake up and pursue the opportunity, as it could potentially lead to happiness."

I can't possibly be the only person needing to be reminded of this, so I hope my story lights a fire inside everyone who reads this. Go after what you want in life, both personally and professionally, because the window of time is closing and it's eventually going to shut.

The clock is ticking and you can't press 'pause.'

Average life expectancy in the United states is currently estimated at 78.8 years. By the numbers, that's approximately:

  • 4,108 weeks
  • 28,762 days
  • 690,288 hours
  • 41,417,000 minutes

And that's not a lot of time when you sit back and think about your goals:

  • "I want to start a business, but I'm going to wait until next year."
  • "This can wait until tomorrow -- I don't feel like doing it today."
  • "I'm going to wait until the start of next month to start working out."
  • "It's not the right time for a relationship."

All of the above excuses sound ridiculous when you look at how much time we actually do have. And yet there is no pressing "pause"; the time ticks away every single day. And the message here is, we shouldn't take time for granted.

No amount of money can buy more time.

Mark Zuckerberg's Facebook shares are currently worth about $45 billion, which allows him to buy literally anything he would want, except more time. He can't buy more time. You can't, I can't -- none of us can, regardless of how deep our pockets are.

As entrepreneurs, we sometimes get so wrapped up in our business and financial goals that we let the little things in life pass by. Some of those things are worth exploring, and worth pulling yourself away from work to experience. Time with friends, family and loved ones can't be bought back -- even if you find the next unicorn startup that looks like it could be acquired for billions of dollars.

Related: 5 Life Lessons That Will Help You Make Fewer Mistakes

Don't let past losses stop you from achieving wins.

Never let a past loss stop you from experiencing a win. There are going to be bad relationships, but giving up will prevent you from finding that right one. Business ideas will often crash and burn, but you can't let that stop you from pursuing your next idea.

You have to be willing to get knocked down in life, and know that you have it inside you to get back up for more. You can sit there and make excuses, or you can grab life by the horns and go after wins. It's your choice -- either way, the clock is ticking. But you have full control over how it plays out in the end.

Never neglect those close to you -- no matter how busy you are.

It's coming up on six years since I lost my dad and there isn't a day that goes by that I don't reflect on the past with regret. I vividly remember multiple times that he called and I said that I was busy, and promised to call back, but then I'd get so wrapped up in what I was doing that I forgot.

He just wanted to catch up for a few minutes and talk baseball, but in my mind I was too busy. I couldn't take 10 minutes out of my day to talk to my dad. Today, I would give up everything and live in a cardboard box for the rest of my life just to have 10 minutes with him on the phone right now.

Hug those that are close to you every opportunity that you get and let them know how much they mean to you. Always make time for them, because time is ticking away.

Connect with me on Twitter if this has triggered something inside of you -- I'd love to hear your feedback.

Related: Being Hyper-Obsessed With Winning Can Prevent You From Doing Just That.

Jonathan Long

Founder, Uber Brands

Jonathan Long is the founder of Uber Brands, a brand-development agency focusing on ecommerce.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Growing a Business

Want to Expand Your Market Overseas? Here's Everything You Need to Know About Global Logistics in 2024

With rising geopolitical tensions and changing market conditions it can be hard for businesses to navigate supply chain logistics even in a post-pandemic world. Here are three tips from the CEO of an international customs brokerage.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.