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Why a Long-Lasting Project Must Involve Enthusiasm for Your Audience Your new podcast or TV show will live longer if it's not just for yourself.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

In thsi video, Entrepreneur Network partner Greg Rollett talks about creating a new venture not simply to build an audience and monetize the project. A new undertaking will be most successful when it is fueled by passion and enthusiasm for those on the other side. If you're constantly dragging yourself to work and forcing yourself to go through the motions, then the project itself may not be worth it. Consistently focusing on building revenue or getting likes and comments is inferior to sincerely caring about your project and your audience.

Rollett gives the example of a TV show. If you are constantly thinking about yourself ("How am I coming off on camera?" "Do my clothes look all right?") over how your audience is perceiving the value of your content, then your show may not be sustainable. Rollett stresses having a unique point of view and developing a new project from something your care about and wish to share (rather than keep up with other people). So, to create content that lasts, consider your audience and make sure you're not simply in it for yourself.

Click play on the video to hear more about starting a project with an eye towards your audience.

Related: How to Sell Your Video Content Like an All-Star Product

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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