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How to Create Eye-Catching Content to Crush Your Competition The higher the production value, the more customers you can convert into long-time patrons.

By Greg Rollett

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Is your video content worth your audience's time? Is it high-quality? When we look at successful video series and streaming programs, the production values are often visually impressive and high-quality. In the attention economy, the difference between one video series over the other boils down to a few key production details.

If you're asking for people's attention, you must also entertain, teach and inspire them through your courses and content. Creating this sort of high-quality content will help to create long-lasting customers. As an example, Rollett points out that Netflix is great about spending money on superior production teams, directors and actors.

Click the video to hear more from Greg Rollett.

Related: How to Overcome the Fear of Being on Camera

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

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