Ask not what the presidential candidates can do for you--ask what they can do for your business. We look at the issues shaping President Bush's and Senator Kerry's entrepreneurial agendas.
Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?
A "hands-on" approach to marketing your product could be just the thing to win customers.
Starting a Business
Smart partnering can transform a lone inventor into a market force.
Take a closer look at your marketing materials, or you may get burned.
If you think free time is a luxury you can't afford, think again--relaxation is essential to your startup's success.
Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.