September 2004

Race to the Top
Ask not what the presidential candidates can do for you--ask what they can do for your business. We look at the issues shaping President Bush's and Senator Kerry's entrepreneurial agendas.
Money Buzz 09/04
Deducting business lunches, investing help from your computer and more

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Relief Valve?
Done right, a private investment in public equity, or PIPE, could bring your business much-needed cash.
Three's Company
American carriers are finally bringing 3G cellular service to a phone near you.
Double Play
Could sending a paper catalog to customers boost your e-commerce business?
BlackBerry Harvest
Mobile warriors will benefit from new products utilizing this wireless technology.
Infectious Agents
A growing number of uninvited guests are pushing their way onto your PCs. Here are the latest antidotes.
Novel Ideas
Two entrepreneurs write books about their experiences--and learn something in the process.
It's a Chic Thing
Boutique hotel chains are going strong with cheap, stylish offerings.
What's in a Name?
A lot, if you're talking about the .mail domain--it could make sending legit e-mail ads easier.
Clutter Busters
From closets to cabinets to garages, Americans' clutter is piling up like never before. Find out how you can clean up in this growing industry.
The Right Stuff
Are you franchisee material? Take a look at yourself from a franchisor's point of view, and see how you measure up.
Lights, Camera, Action!
Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.
Great Expectations
Think your business technology is all that and a bag of microchips? Well, it's not. Chances are, you need an upgrade. Here's a preview of the technologies that will change the way your company works.
Balancing Act
Your business' success depends on working to attract new customers--while still keeping existing clients happy.
Give It a Go
A "hands-on" approach to marketing your product could be just the thing to win customers.
Recipe for Success
Smart partnering can transform a lone inventor into a market force.
In Hot Water?
Take a closer look at your marketing materials, or you may get burned.
Kick Back and Relax
If you think free time is a luxury you can't afford, think again--relaxation is essential to your startup's success.
Green With Envy?
Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.
Smart Ideas 09/04
Asian-inspired children's clothing, fine art marketing materials and more
Playing Cupid
These matchmaking sisters aim to give busy singles a fast--and fun--way to date.
Bull in a China Shop?
If that's how parents feel bringing kids into your store, they'll pass you by.
Projecting Your Startup Costs
Get real when it comes to accurately figuring out just what it'll cost you to get your business off the ground.
Tech Tools
The winner of our tech makeover from Interland, Sprint and IBM learns how upgrading can pay off.
Required Reading
Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?
Making Waves
For the brothers who made the fish taco a million-dollar industry, it's all relative.
Illicit Affairs?
If you do business overseas, be certain your "administrative fees" aren't really illegal bribes.
Separation Anxiety
Don't worry if you have an employee who's not a team player--it <i>is</i> possible to deal with loners in a way that makes everyone happy.
Flaw and Order
Are you apt to make mistakes? You're not alone. Find out how to avoid these 8 common pitfalls.
5 Ways to Land a Big Account
Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.
Picture Perfect
In the market for a digital camera for your business? Keep your eyes peeled for these features.
On the Disabled List?
Save employees (and your business) a world of hurt with disability insurance.
Don't Go Long
For fixed-income investors, low interest rates make short-term CDs the best choice.
Paying Your Dues
If you're looking for investor money, brace yourself for a rigorous due-diligence process.
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