Entrepreneur Magazine: September 2004

Featured Article

Race to the Top

Ask not what the presidential candidates can do for you--ask what they can do for your business. We look at the issues shaping President Bush's and Senator Kerry's entrepreneurial agendas.

Required Reading

Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.
Starting a Business

Recipe for Success

Smart partnering can transform a lone inventor into a market force.
Growth Strategies

In Hot Water?

Take a closer look at your marketing materials, or you may get burned.

Survey Says . . .

Market research on the cheap is just a click away.

Kick Back and Relax

If you think free time is a luxury you can't afford, think again--relaxation is essential to your startup's success.
Marketing

Green With Envy?

Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.

Smart Ideas 09/04

Asian-inspired children's clothing, fine art marketing materials and more

What's New 09/04

Garage refurbishing and franchising 101
Franchises

High on Life

Genuine enthusiasm translates to good business in any language.
Franchises

Playing Cupid

These matchmaking sisters aim to give busy singles a fast--and fun--way to date.
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