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Tracy Stapp Herold

Entrepreneur Staff

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

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Editor's Pick

Leadership

We've Normalized Testing Our Employees. But Why Don't We Test Our Leaders?

Here's how leaders can grow and improve their leadership and management skills.

Living

This Wine Assortment Can be a Great Mother's Day Gift for $65

Treat your mom to an amazing selection of reds, whites, and a bottle of bubbly with this limited-time Mother's Day discount.

Leadership

The Real Reason You Struggle With Accountability — and What You Can Do to Master It

Uncover how to stop sabotaging your own success, and discover practical steps to mastering accountability.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.