Get All Access for $5/mo

Does It Pay to Cut Prices?

By Rosalind Resnick

Opinions expressed by Entrepreneur contributors are their own.

Rosalind Resnick is a New York-based freelance writer, entrepreneur, investor and author of The Vest Pocket Consultant's Secrets of Small Business Success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Science & Technology

Cyber Attacks Are Inevitable — So Stop Preparing For If One Happens and Start Preparing For When One Will

Cyber resilience is not just about building walls of protection but also having the resilience to bounce back stronger. This article explains why embracing resilience should be a top priority for businesses to ensure continuity in the ever-expanding cybersecurity landscape.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business Ideas

There's a New Wave in Online Shopping — And These Strategies Are Fueling All The Success

Here's why niche marketplaces are becoming a new trend and growing rapidly, gaining 67% of consumers' trust.