You can be on Entrepreneur’s cover!

Even Upscale Ads Tone it Down

By Dennis Romero

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

upscale-ads.jpgMany advertisers are changing their tunes to accompany the trying economic times. Where aiming at "aspirational" customers with visions of luxury was once the norm, marketing campaigns are toning things down and emphasizing value.

The New York Times today notes that advertisements that once used mansions as backgrounds are now going downscale with more frugal settings. Coupons are being featured in display ads that once emphasized exclusivity. And even high-end items such as furs have been seen listed at 50 percent off.

"As the economy rapidly deteriorates from flourishing to floundering," the Times reports, "marketers are scrambling to remake their advertising so products seem affordable and sensible rather than indulgent and fabulous."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business Solutions

Handle In-House Projects More Efficiently with MS Project Pro — Just $24 Through April 16

It's designed to help teams stay on task with features like management templates, timesheets, generators, and more.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Here's One Thing Americans Would Take a Pay Cut For — Besides Remote Work

An Empower survey found a high percentage of respondents would take a pay cut for better retirement benefits and remote work options.