Cyber Week Sale! 50% Off All Access

How the New Twitter Can Help You

By Kara Ohngren Prior

Opinions expressed by Entrepreneur contributors are their own.

Twitter has announced that it will start rolling out a new interface in the coming days. The updated version will include photo and video sharing capabilities integrated directly into users' streams. Though the facelift does give the 160 million-member micro-blogging site a more sophisticated look, not much is likely to really change for many users.

Twitter.com is actually far behind loads of other Twitter developers who have been creating multimedia-sharing Twitter apps for a quite a while. The only difference now is that many of those third-party apps, like TwitPic, Twitgoo and TwitVid, will now be accessible directly through Twitter.com--making the site feel a bit more like Facebook.



So, how will the new Twitter affect the way you connect with your customers on online? You won't have to worry about downloading so many extras to do the things your follower-base has likely already come to expect. The new features essentially may make other Twitter desktop clients--such as TweetDeck and Seesmic Desktop 2--irrelevant.

It will likely be easier to engage and interact with your customer base on Twitter with so many more information-sharing options available at your finger tips.

Also, multimedia really can be crucial these days when developing brand awareness through social media. So Twitter's new partnerships with Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, USTREAM, Vimeo, Yfrog, and YouTube may also help you to attract and retain more followers.

What do you think about the changes to Twitter? How do you think they'll affect your business?

Kara Ohngren is a freelance writer and part-time editor at YoungEntrepreneur. Her work has appeared in publications including Entrepreneur Magazine, The New York Times, MSNBC, The Huffington Post and Business Insider.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

'I Just Hustled': She Earned More Than $300,000 Wrapping Gifts Last Year — and It All Started With a Side Hustle

When Michelle Hensley lost her husband to cancer, she needed to figure out how to earn an income for her family.

Growing a Business

This Breakthrough Technology is Poised to Accelerate Your Company's Growth

Discover a breakthrough technology stacked on top of generative AI, now poised to revolutionize businesses across nearly every sector. Unlock unprecedented growth and profitability potential, achieving levels once thought unattainable.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

You Have 1 Month Left to Prepare for These 5 AI-Powered Marketing Changes — Act Now Before It's Too Late.

Big changes in 2025 will redefine marketing as AI evolves rapidly, offering growth opportunities but also risks. Learn how to stay ahead in this week's video, covering new search platforms and avoiding over-automation.

Business News

Google CEO Sundar Pichai Says 'You'll Be Surprised' By How Google Search Changes Next Year

AI has already changed the look of search, but Google's CEO says there are more changes to come.