Tips 101-105: Measure Your Marketing Results

By Entrepreneur Staff | Jun 01, 2010
101.

Measuremarketing results

[Fixed Expenses ($3,000) + Ad Cost ($900) / [Gross ProfitMargin (67%) – Desired Net Profit Margin (10%)]
102.

Establish apreventative maintenance program for buildings and equipment

103.

Compare yourexpense ratio and other ratios against others in your industry

FindingMoneyAdvice.com
104.

Ask employeesfor cost-saving ideas

website
  • Stop food and beverage catering formanagement meetings.
  • Stop providing bottled water; variations:drink tap, tap with faucet filter (cost split with employees).
  • Create a hotline to confidentially reportadministrative waste, fraud and abuse.
  • Reduce janitorial services to two days perweek as opposed to three.
  • While there was no financial incentive inlast year’s program, prior programs awarded $5,000 for the best idea.
106.

Consider the useof contractors vs. employees

here IRS.gov
101.

Measuremarketing results

[Fixed Expenses ($3,000) + Ad Cost ($900) / [Gross ProfitMargin (67%) – Desired Net Profit Margin (10%)]
102.

Establish apreventative maintenance program for buildings and equipment

103.

Compare yourexpense ratio and other ratios against others in your industry

FindingMoneyAdvice.com
104.

Ask employeesfor cost-saving ideas

website
  • Stop food and beverage catering formanagement meetings.
  • Stop providing bottled water; variations:drink tap, tap with faucet filter (cost split with employees).
  • Create a hotline to confidentially reportadministrative waste, fraud and abuse.
  • Reduce janitorial services to two days perweek as opposed to three.
  • While there was no financial incentive inlast year’s program, prior programs awarded $5,000 for the best idea.
106.

Consider the useof contractors vs. employees

here IRS.gov

Related Content