Tips 101-105: Measure Your Marketing Results
101.
Measuremarketing results
[Fixed Expenses ($3,000) + Ad Cost ($900) / [Gross ProfitMargin (67%) – Desired Net Profit Margin (10%)]102.
Establish apreventative maintenance program for buildings and equipment
103.
Compare yourexpense ratio and other ratios against others in your industry
FindingMoneyAdvice.com104.
Ask employeesfor cost-saving ideas
website- Stop food and beverage catering formanagement meetings.
- Stop providing bottled water; variations:drink tap, tap with faucet filter (cost split with employees).
- Create a hotline to confidentially reportadministrative waste, fraud and abuse.
- Reduce janitorial services to two days perweek as opposed to three. While there was no financial incentive inlast year’s program, prior programs awarded $5,000 for the best idea.
106.
Consider the useof contractors vs. employees
here IRS.gov101.
Measuremarketing results
[Fixed Expenses ($3,000) + Ad Cost ($900) / [Gross ProfitMargin (67%) – Desired Net Profit Margin (10%)]102.
Establish apreventative maintenance program for buildings and equipment
103.
Compare yourexpense ratio and other ratios against others in your industry
FindingMoneyAdvice.com104.
Ask employeesfor cost-saving ideas
website- Stop food and beverage catering formanagement meetings.
- Stop providing bottled water; variations:drink tap, tap with faucet filter (cost split with employees).
- Create a hotline to confidentially reportadministrative waste, fraud and abuse.
- Reduce janitorial services to two days perweek as opposed to three. While there was no financial incentive inlast year’s program, prior programs awarded $5,000 for the best idea.
106.
Consider the useof contractors vs. employees
here IRS.gov
Entrepreneur Staff • Editor
Entrepreneur Staff
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