Chris Brogan on the Art of Brevity In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
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In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
We live in a world where screens dominate our time. Lots of us sleep with our phones by the bed. (Some will admit to keeping them right under the pillow.) We check e-mail while we're still yawning. Our web browser usually has more than four tabs open. Notifications and distractions ding us all day long.
We have hundreds of TV channels, content backed up on our DVRs, a subscription to Netflix and a few multiplex theaters nearby. We also have YouTube, where every minute another 24 hours of content is uploaded. In other words, we are facing an all-out war on our attention.